Director of Development and Marketing

Job Description

Job Description

Director of Development and Marketing

Full Time, Exempt

Reports to : Executive Director

Position Summary :

The Director of Development and Marketing will be responsible for all aspects of the organization’s donor engagement and solicitation program—including annual and major gifts, foundations and grants, special events, and gift planning—as well as leading and implementing strategic marketing and communications efforts that enhance the organization’s visibility and support fundraising success. The Director also oversees the development and execution of a comprehensive stewardship strategy to cultivate and retain donors at all levels.

This position manages a team of two : the Development and Marketing Manager and the Development and Marketing Assistant.

Essential Functions :

Fundraising and Donor Engagement

• Lead all fundraising efforts on behalf of the agency, including annual fund appeals, capital campaigns, endowment growth, planned giving, donor relations, and grant research and writing.
• Plan and execute a comprehensive program to maximize philanthropic support from individuals, corporations, and foundations.
• Meet annual fundraising goals and budgets in collaboration with the Executive Director and Director of Finance, aligned with short- and long-term strategic objectives.
• Work closely with the Executive Director to pursue a coordinated and strategic cultivation, solicitation, and stewardship plan for annual and major gift prospects and donors.
• Develop and implement an annual giving strategy with one-year, five-year, and long-term goals.
• Maintain and continually expand a database of prospective financial donors, including individuals, corporations, and foundations.
• Create and execute strategic, donor-centered fundraising plans aligned with agency goals, producing measurable, results-oriented outcomes.
• Develop a systematic annual operations plan that addresses both immediate and long-term development needs.
• Oversee stewardship activities including ongoing donor communications, recognition events, and personalized outreach.
• In collaboration with the Special Events Coordinator, design and manage an annual calendar of fundraising events that align with agency goals.
• Prepare and manage an annual development income and expense budget.
• Provide timely, accurate, and comprehensive reports on revenue and expenses to the Executive Director monthly, and prior to each Board of Directors meeting.
• Direct and grow the Annual Fund using data analysis, direct appeals, and innovative strategies to increase donor participation and giving by a minimum of 10% annually.
• Work with the Advancement Committee to develop new fundraising initiatives and enhance donor engagement efforts.
• Collaborate with the Foundation Board to develop a strategic fundraising plan to grow the endowment to $5 million.

Marketing and Communications

Team Leadership and Supervision

Qualifications :

Employee Benefits :

Travel Requirements :

Incumbents must possess a valid Driver License and reliable transportation with the ability to travel within New York State, as well as nationally, if required

Physical Requirements / Working Conditions :

The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand, walk, and sit for long periods of time.

The employee is required to regularly reach with arms and hands; use hands to handle. Hands and fingers frequently perform repetitive motion including typing / keying.

Occasionally the employee will lift and / or move up to 25 pounds.

This job requires close vision, peripheral vision, depth perception and the ability to adjust focus. Employee is required to regularly talk and hear.

The Mental Health Advocates of WNY is an equal employment opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, citizenship status, national origin, ancestry, gender, sexual orientation, age, weight, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, or any other factor protected by law.