Sr. Manager, Medical Distribution Account Marketing

Sr. Manager, Medical Distribution Account Marketing

Marketing is responsible for assessing customer needs, market conditions, and competition to inform business strategy. It implements the strategy by developing, commercializing, and monitoring the appropriate products and services.

Product & Solutions Marketing is responsible for defining the product / service and market strategy and managing the life cycle, including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution, to drive customer loyalty, sales growth, and improved profitability.

The Sr. Manager, Medical Distribution Account Marketing leads development and implementation of commercial marketing plans for the U.S. Distribution business as a whole and for a specific account portfolio. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability.

Responsibilities

Manages the development and execution of account-specific marketing plans for Cardinal Health's U.S. Medical Distribution Acute Care channel. Leveraging industry knowledge and channel segmentation to develop strategies that resonate with the customers.

Leverage data to understand channel performance and program effectiveness and support decision-making.

Monitor product performance metrics and customer satisfaction.

Prepare reports and presentations on product performance and market insights for stakeholders.

Develop and execute commercial marketing strategies - Create value propositions that resonate with target customer segments

Sales enablement support to accelerate industry growth

Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success.

Develop and drive promotional activity to sales and channels to meet objectives-Create marketing materials and tools tailored to specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging.

Partner with content team and customer solutions teams to develop customer case studies and white papers

Serve as marketing lead for Account Operating Units (AOUs), providing direct support for product conversion activities and customer distribution strategy.

Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy

Ensure that marketing strategies are effectively executed at the channel level

Communicate cross-functionally for strategy refinement

Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.

Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement

Sharing customer feedback and insights with channel partners enables improvement of customer experience across USMPD

Qualifications

Bachelor's degree from an accredited university; an MBA is preferred

8-10 years of experience in Medical Device, Distribution, Supply Chain and / or Healthcare Marketing preferred

Self-motivated, entrepreneurial, independent, driven individual to meet objectives

Proficient in Excel with the ability to pivot tables, lookups, and analyzing multiple data sets to create actionable insights (including, but not limited to)

Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action

Ability to influence cross-functional teams without formal authority

Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities.

Excellent written and verbal communication skills and comfort presenting to internal and external audiences

Must be able to travel up to 25% of the time, including some nights and weekends.

What is expected of you and others at this level

Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a wide variety of projects

Participates in the development of policies and procedures to achieve specific goals.

Recommends new practices, processes, metrics, or models.

Works on or may lead complex projects of large scope.

Projects may have significant and long-term impacts.

Provides solutions that may set a precedent.

Independently determines the method for completion of new projects.

Receives guidance on overall project objectives.

Acts as a mentor to colleagues

Anticipated salary range : $105,100 - $150,100

Bonus eligible : Yes

Benefits : Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

Medical, dental and vision coverage

Paid time off plan

Health savings account (HSA)

401k savings plan

Access to wages before pay day with myFlexPay

Flexible spending accounts (FSAs)

Short- and long-term disability coverage

Work-Life resources

Paid parental leave

Healthy lifestyle programs