Director, Field Force Effectiveness, Neuroscience

Director, Field Force Effectiveness

Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson's disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer's disease psychosis and Lewy body dementia psychosis, along with earlier-stage programs that address other underserved patient needs. At Acadia, we're here to be their difference.

This position is based in San Diego, CA or Princeton, NJ. Acadia's hybrid model requires this role to work in our office three days per week on average.

As the Director, Field Force Effectiveness for Acadia's Neuro-Psych Franchise, you will lead the strategy, design, and execution of initiatives that drive the performance and impact of our field-based teams. In this highly visible and cross-functional leadership role, you'll partner closely with Commercial, Marketing, Patient Services, and Sales leadership to ensure teams are optimally deployed, effectively targeted, and motivated to deliver exceptional patient outcomes.

Your team will own the processes and analytics that power field deployment, targeting, incentive compensation, and performance reporting-ensuring that every representative has the right insights, structure, and rewards to succeed. This includes overseeing territory alignment, call planning, incentive compensation design and administration, and field performance analytics to enhance sales execution, patient onboarding, and business growth.

This position requires a seasoned leader with deep expertise in biopharmaceutical commercialization, a proven ability to translate data into strategy, and the leadership acumen to influence at all levels of the organization. You'll play a pivotal role in shaping how Acadia brings life-changing neuro-psychiatric treatments to patients through a field force that is empowered, informed, and inspired to make a difference.

Primary Responsibilities :

• Lead and administer the field deployment, sizing, and territory alignment efforts for the Neuro-Psych franchise by partnering with sales, marketing, patient services and account management leadership to ensure that Acadia's field teams are optimally deployed to achieve commercial objectives
• Lead and administer the field targeting and POA call planning / optimization process by working with commercial leadership teams to ensure that our field teams are focused on the right customers with the right contact frequency, by leveraging the right promotional to channel with the right discussion topic to ensure our patients have access and receive the best treatment outcomes from our products.
• Leverage predictive modeling to increase and optimize field force effectiveness, customer experiences, and other business outcomes.
• Help inform the commercialization plan for potential new assets as well as existing commercial brands, particularly as it relates to sales force sizing requirements, call plan, identification of target customers, and overall market opportunity
• Lead the design and the administer of the field incentive compensation, contest / award functional area for the US Neuro-Psych field teams by collaborating with internal stakeholder and vendors to ensure that plans are motivating, rewarding, and are align with business objectives :
• Lead the evaluation, development, design and administer IC Plans, contests, and annual awards for Neuro-Psych field teams, along with their field management teams
• Provide leadership around governance, inquiries, and approval process for IC plans, contests, and awards
• Implement strategies and the administrative processes to ensure accurate performance and bonus / contest payout calculations.
• Ensure timely communication and documentation to the field teams around IC / contest / award plans, IC goals, IC performance status reports(scorecards), and the administration processes
• Collaborate with others on the COBO team and IT on data governance to ensure the consistent performance metric definitions are being utilized and that the necessary data integrations needed for IC are accurate, efficient, and reliable.
• Working with the CIP team, to help lead the US Neuro-Psych field-based performance analysis and reporting capabilities at a sub-national and customer level by working with sales, patient services, and national account leadership
• Monitor and assess field and territory execution against key business targets to identify gaps and business opportunities, including the assessment of current business situation utilizing key sales performance dashboards and reports to provide insights and make recommendations to on market / / customer opportunities and field force effectiveness improvements to ensure objectives are met in advancing patient care
• Work with field and patient service management to assist in analyzing performance , facilitating business reviews, and examining the execution and effectiveness of POA and field based initiatives
• Partnering with the CIP group to ensure reporting platforms and metrics / KPIs are aligned to achieve sales objectives and goals
• Provide input and support for the POA and Brand planning process and ensuring key outputs and initiatives affecting the field teams are implanted on time.
• Collaborate with CIP and the IT groups to ensure systems and data infrastructure (data warehouse), along with its governance / process, around alignment, targeting, incentive compensation, Veeva CRM, syndicated 3-party data, and sales force performance reporting capabilities are designed to support the US field force objectives and needs.
• Lead efforts, by partnering with sales training, to improve the business skills of the field management team and field personnel with the goals of; improved territory management, business acumen skills, and overall performance

Education / Experience / Skills :

Physical Requirements :

This role involves regular standing, walking, sitting, and the use of hands for handling or operating equipment. The employee may also need to reach, climb, balance, stoop, kneel, crouch, and maintain visual, verbal, and auditory communication both in a standard office environment and while working independently from remote locations. Employee must occasionally lift and / or move up to 20 pounds. This position requires the ability to travel independently overnight and / or work after hours as required by travel schedule or business needs.

Salary Range : $188,000$235,000 USD

What We Offer US-Based Employees :