Influencer Marketing Manager

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Influencer Marketing Manager

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Wand

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Wand makes gaming magical. Through game customization and guidance, we build tools that help players have more fun in their favorite games. Our platform works across thousands of PC games, ensuring that great games are accessible to everyone, regardless of time constraints, skill level, or accessibility needs. We want to build the future of game assistance, and we're hoping you'll join us.

About The Role

We're seeking an experienced Influencer Marketing Manager who can move fast and take ownership. You'll scale our creator partnership programs from day one, making strategic decisions autonomously while keeping stakeholders informed. This role requires someone who ships quickly, learns from data, and iterates rather than waiting for perfect information. This role sits within our Growth team and will work closely with Performance Marketing, Product Marketing, Brand, and Organic Social to drive user acquisition and brand awareness through authentic creator content and user-generated assets.

You’ll manage the full lifecycle of influencer campaigns—from creator discovery and partnership negotiations to content strategy and performance optimization. Additionally, you’ll build and scale our UGC programs to create a continuous stream of authentic gaming content for paid amplification and organic growth.

What You'll Do

Influencer Marketing Strategy & Execution

Scale our creator partnership program across gaming, tech, and adjacent verticals (productivity, fandom / commentary, educational content)

Manage end-to-end influencer campaigns including outreach, negotiations, briefings, content review, and payment workflows

Develop and execute structured testing across partnership models

Build relationships with gaming creators, talent managers, and agencies to establish a robust creator pipeline

Create comprehensive creator briefs that balance brand messaging with authentic creator voice and audience fit

Clip Farming Strategy & Management

Collaborate with Performance Marketing to optimize assets for paid social campaigns and lifecycle marketing

Build automated workflows to identify high performing creator content for paid amplification and scale clip farming with organic social

Cross-Functional Growth Integration

Partner with Performance Marketing to provide high-converting creative assets and optimize campaign performance

Work with Product Marketing to ensure creator content accurately represents product capabilities and use cases

Collaborate with Brand team to maintain messaging consistency while allowing creator authenticity

Support Organic Social with creator content repurposing and community engagement initiatives

Provide Growth team with performance insights and recommendations for channel optimization

Analytics & Optimization

Track and analyze influencer campaign performance across awareness, engagement, and conversion metrics

Identify high-performing creator types, content formats, and messaging themes for scaling

Optimize reporting dashboards for team’s visibility into influencer marketing ROI and pipeline health

Use data insights to refine creator selection criteria and campaign optimization strategies

What You Need

5+ years of influencer marketing experience, preferably in gaming, tech, or consumer software

Proven track record scaling creator programs from startup to growth stage

Strong analytical skills with experience using data to optimize campaign performance

Excellent project management skills with ability to handle multiple campaigns simultaneously

Experience building scrappy v1 solutions that scale, not just implementing established playbooks

Deep understanding of gaming (or adjacent) culture and creator landscape across platforms (YouTube, TikTok, Instagram, Twitch)

Experience working closely with performance marketing teams and paid media optimization

Nice-to-Haves

Background in gaming industry or passion for PC gaming

Experience with creator management platforms and influencer marketing tools

Understanding of performance marketing principles and paid social optimization

Experience managing rebrand or product transition campaigns

Knowledge of content creation workflows and video production processes

Familiarity with gaming terminology, communities, and cultural nuances

What we offer

Opportunity to shape the community strategy of a rapidly growing gaming platform

Work with a team passionate about enhancing gaming experiences

Collaborative environment focused on community-first principles

Competitive compensation package

Remote work flexibility

How To Apply

Please submit your resume.

Join us in creating the ultimate PC gaming companion!

WeMod is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applications from all qualified candidates regardless of background.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Software Development

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