AVP, Rewards Marketing - OnePay

AVP, Rewards Marketing

Synchrony is seeking a bold, entrepreneurial, and data-driven marketer to join our OnePay Marketing organization. This role will be at the center of defining and executing personalized lifecycle marketing strategies that drive activation, engagement, and retention across the customer journey. The ideal candidate will bring a fintech startup mindset - curious, resourceful, and energized by building from zero to scale. This person should be equally comfortable designing customer journeys, partnering with analytics and product teams to unlock personalization, and executing omnichannel campaigns that deliver measurable impact. While the core focus will be lifecycle marketing, the role requires versatility and a hands-on approach - supporting acquisition, loyalty, digital engagement, and full-funnel growth initiatives across the OnePay and Walmart ecosystems.

Essential Responsibilities :

• Develop, execute, and optimize personalized lifecycle marketing programs that engage customers from onboarding through long-term loyalty.
• Lead journey design, testing, and automation across email, SMS, mobile app, and digital channels in partnership with Rewards IT and OnePay to capitalize on personalization tools.
• Work directly with OnePay to build a trust-based relationship to execute on joint growth and engagement plans.
• Partner with Analytics, Product, and Technology to leverage data and behavioral triggers that deepen customer engagement.
• Build and manage multi-channel campaigns that drive activation, reward redemption, and retention for the OnePay Walmart credit product.
• Develop creative briefs, campaign calendars, and messaging strategies aligned with customer insights and brand tone.
• Collaborate with Loyalty, Digital, and Rewards Product teams to evolve the value proposition and enhance lifecycle touchpoints.
• Lead A / B testing, measurement, and continuous optimization to improve engagement, conversion, and ROI.
• Manage agency and internal creative partners to deliver high-impact communications on time and on brand.
• Ensure marketing compliance and operational excellence across all campaigns.
• Contribute to the broader OnePay growth strategy, bringing a test-and-learn mindset and helping shape new best practices in personalization, automation, and rewards engagement.
• Perform other tasks as assigned based on business needs.

Qualifications / Requirements :

Desired Characteristics :

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level, or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements :

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment : When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action.

Reasonable Accommodation Notice : Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.