Community Outreach Liaison for Hospice Services

At Crossbridge Hospice, we believe that a role is fulfilling when it aligns with your personal values and nurtures your growth.

We are dedicated to creating a supportive workplace where you can thrive. Our mission is to connect individuals with opportunities that resonate with their purpose and aspirations, contributing to a vibrant community focused on authenticity, innovation, and collective growth. When you bring your true self to work, remarkable impacts follow for our teams, patients, families, and the communities we serve.

Position Overview :

The Community Outreach Liaison is a crucial link connecting our healthcare services with the community. In this role, you will drive business development and manage communications both inbound and outbound. You will represent our organization to referral partners, patients, and caregivers, acting as a leader in local market engagement across B2B, B2C, and DTC initiatives.

Key Responsibilities :

• Business Development & Outreach :
• Identify and implement in-service opportunities within the healthcare community.
• Build and maintain strong relationships with referral sources, including hospitals, physician offices, senior living communities, and healthcare providers.
• Identify and pursue new business opportunities to grow patient enrollment across service lines.
• Represent the organization at community events, health fairs, and professional networking functions.
• Patient & Family Engagement :
• Educate patients, families, caregivers, and legal representatives about the benefits and services offered through Hospice.
• Serve as a compassionate resource to guide families through the enrollment process.
• Communication & Coordination :
• Develop relationships with medical staff offices, hospitals, and nursing homes; act as a consultant and provide hospice and end-of-life information as needed.
• Facilitate communication between referral sources and internal clinical teams.
• Ensure timely follow-up on referrals and maintain accurate outreach documentation.
• Market Leadership :
• Provide education opportunities to physicians, office staff, hospital social workers, and nursing home staff.
• Analyze referral patterns from various sources to improve outreach efforts.
• Maintain thorough knowledge of the local healthcare market, competition, consumer demands, and policies affecting access for patients and families.
• Act as the face of the organization, promoting brand awareness and establishing trust.
• Monitor market trends and competitor activity to inform strategic planning.

Skills and Experience Required :

Preferred candidates will demonstrate a track record of using data to drive decisions, enhance outreach strategies, and contribute significantly to overall business development goals.