Job Details
Job Location
1 Santa Monica Office CA HQ - Santa Monica, CA
Salary Range
$70000.00 - $80000.00 Salary
Description
Hawke was founded on the idea that every modern business needs a CMO-level expert
to lead digital marketing efforts. We customize data-driven, performance-focused
solutions to help launch, scale, and invigorate businesses of all sizes, industries, and
revenue models. We're shifting the agency paradigm by putting client success ahead of
our own. We've been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN,
and we can boast clients such as Casamigos, Red Bull, Verizon, Sweetgreen, Funkio (and
many more).
Job Summary
The Paid Media Manager is responsible for managing Hawke Media's paid media
marketing efforts to promote Hawke to prospective clients and generate new leads and
clients for the agency. Their ultimate objective is to grow and scale our paid media
accounts by driving low costs per lead and client acquisition cost while increasing paid
media spend. This includes the ongoing optimization of campaigns, conducting audience
insights analysis, developing new buyer personas and constant creative testing to reach
new prospective clients, developing custom / multivariate audiences and lookalike
audiences to advance prospects in our target audience through customer acquisition
funnel, crafting ad copy to align with audience targeting, and identifying new
opportunities to grow the brand through various media platforms.
This role will also work closely with the Hawke inbound marketing team to align all paid
media campaign efforts with all marketing channels and optimize the paid media budget.
They should demonstrate excellent critical thinking and communication skills along with
strong proficiency in paid media platforms to evaluate the most efficient and effective
paid media solutions to achieve our client acquisition objectives.
CONSIDERED
Qualifications
Job Duties :
Bing, etc. and identify other search engine marketing opportunities to generate
new business for Hawke.
Instagram, LinkedIn, TikTok and Twitter and identify other paid social media
marketing opportunities to generate new business for Hawke.
custom audiences for remarketing and lookalike audiences to reach Hawke's
target customer and cater ad copy and creative to each audience.
marketing funnel. Assure ad messaging, landing page content, and campaign
creative components are all aligned and optimized.
Analytics and Google Analytics based on audience, placement, demographic,
device, and performance breakdowns.
and overall account health and provide recommendations to enhance
performance.
reach the best results at the lowest cost. Applying the correct campaign
objectives, budget, bids, and optimization for ad delivery for prospecting and
remarketing campaigns that will drive outcomes at the lowest cost.
terms of measurement and next steps after concluding the test.
deliver high-quality traffic to our website while maintaining a strong cost per lead.
technologies, and platform updates - implement new strategies to improve
account performance.
to ensure all efforts are aligned and media budget and media mix are producing
synergies. Ensuring that Hawke's lead generation funnel is cohesive and cogent.
Qualifications :
required
results to demonstrate success.
campaigns, projects and ongoing operational tasks, while effectively managing
changing internal priorities
collaboration.
What We Offer
#LI-DNP
Paid Media Manager • Santa Monica, CA, United States