Sr Director, Brand Management, Marketing, Sales and Category Leadership

Title : Sr Director, Brand Management, Marketing, Sales and Category Leadership

Location : Eagle, ID

About Lamb Weston

You've probably enjoyed our fries without even knowing it! As a leading manufacturer in our industry, and public Fortune 500 company, we inspire and bring people together with foods they love and trust. Our customer base includes international food service providers, restaurants, and households in over 100 countries around the world.

A highly innovative global corporation with a start-up mindset, we empower every individual to make a genuine difference. You'll gain access to hands-on training to fuel your growth and success, explore opportunities for new solutions, and you'll join a winning team of 10,000+ people all dedicated to raising the bar - together.

If you have a strong drive for results, a desire to help us bring the world together through our fries, and are ready for a fresh challenge, we want to hear from you.

Job Description Summary

We are seeking a strategic data-driven GM-minded Leader of Brand Management, Sales, and Category Leadership to join our Commercial leadership team. Reporting to SVP / GM of North America Retail, Marketing, Insights and Innovation, this leader's team will be responsible for synthesizing brand, private label, internal / external analytics and customer strategies into actionable account plans. Lamb Weston's Focus to Win strategy puts our customer's success front and center through our vision statement "To be the Most Innovative and Customer-Loved Potato Company

Job Description

Brand Management

Convert Insights and analytics into actionable customer, segment and channel plans.

Identify gaps and build road map to grow our people and our retail capabilities.

Sales

Leads Retail sales team including Private Label and Brand Accounts comprising both National and Regional accounts.

Commercial Strategy & Capabilities

Translate internal / external analytics and marketing / portfolio strategies into an overarching retail strategy across channels and customers.

Leverage our market enviable house-of-brands and private label capabilities to achieve top and bottom-line growth.

Sharpen our Joint Business Planning, analytics and forecasting capabilities.

With Finance / RGM leadership, oversee pricing, promotions, category management, and sales planning to ensure alignment with AOP and 5-year Strat plan.

Through a GM mindset monitor and communicate key business trends including shipments, consumption and financial performance.

Foster collaboration with Supply Chain (S&OP, Manufacturing, Supply Chain, Customer OPS) to deliver cost productivity while investing in capabilities and maintaining outstanding OTIF rates.

Lead Brand teams, collaborate with the Innovation teams to drive breakthrough and renovation strategies (Packaging, Product R&D and Commercialization PMO).

Champion the Brand, Portfolio, Innovation, Omni-channel demand generation strategies as well as optimize our Private Label strategy. Identify new product and commercial opportunities to drive revenue, margin and profit growth.

Balance our house-of-brands and private label mix for net sales growth.

Team Development & Collaboration

Utilizing your in-depth industry knowledge and hands on experience, develop talent and organizational capabilities across Sales, Category Leadership and Marketing.

Act as the internal voice of Sales, advocating for customers and prioritizing initiatives.

Direct Reports

5 Direct reports comprising Sales (3), Marketing (1), and Category Leadership (1)

27 Indirect reports including Sales (17), Marketing (5), Category Leadership (5)

Basic & Preferred Qualifications

Education, Skills and Experience :

Bachelor's degree in marketing, sales, business or related field; MBA preferred

15+ years of Brand Management experience in Consumer-Packaged Goods industry (Marketing, Category Leadership, Commercial / Sales), or suitable combination of education and experience

10+ years of P&L ownership, or suitable combination of education and experience

Experience with both branded and private label businesses

Track record of leading teams across multiple classes of trade including Walmart, Mass, Club, Dollar, Grocery and eComm and strong account plan acumen (Miller Heiman, Richardson, etc.)

Strong command of P&L, trade strategy / ROI analysis, IBP / S&OP forecasting and syndicated data resources (Nielsen / IRI and primary market research)

Deep knowledge of Category Leadership; synthesizing multiple / external data sources into compelling customer / channel accounts plans delivering consistent growth and Omnichannel impact

Recent Marketing leadership experience encompassing brand, portfolio management, Omnichannel platforms and innovation / design thinking

Sales, Marketing & Category Leadership Capabilities

Strategy & Planning

Leverage market insights, customer needs, and competitive intelligence to create actionable plans that drive long-term growth, brand differentiation, and market share expansion.

Deep market knowledge, including consumer behavior, competitive analysis, and category trends, to inform strategies and deliver impactful results across the organization.

Business and Commercial / Operational Acumen

Strong understanding of commercial / business operations, financial metrics enabling the development of marketing and innovation strategies that drive profitability and support overall business objectives.

Proficiency in how cost of goods and P&L's are developed and key levers (cost inputs, trade / promotion, transportation & warehousing) impacting business profitability.

Brand Management

Leads development of, and vigilance over, clear, consistent, and distinctive Brand positioning

Ensures consumer relevant Brand Plans that are consistent with Brand positioning and that build Brand Equity

Champions the concept if Brand Equity, defines objectives consistent with Brand positioning, and benchmarks success

Innovation & Creative Thinking

Generate innovation pipeline to drive growth and differentiation by identifying emerging trends and transforming ideas into impactful, market-leading initiatives.

Foster a culture of innovative thinking through design-thinking methodologies to propose or initiate new ideas, methods, ways of working, processes, products and packaging, etc.

Global Brand Building

Build a strong understanding of Lamb Weston's brand equity frameworks, including communicating compelling brand propositions, reinforcing reasons to believe, and acting as ambassadors to ensure the brand is consistently represented across all touchpoints.

Product & Portfolio :

Develop a knowledge of portfolio and product brand structure to effectively design and oversee portfolio strategy, project execution, and initiatives to drive portfolio optimization. Understanding of the product lifecycle management process to manage portfolio impacts.

Marketing Communications :

Expertise in creating and executing integrated communications strategies that engage key customer segments and optimize channel performance.

Ability to develop insight-driven, compelling content across various platforms, driving brand awareness, strengthening customer loyalty, and delivering impactful campaigns aligned with business goals.

Data & Insights Analytics

Ability turn internal and external insights into actionable strategies to deepen understanding, drive decision-making, enable fact-based selling, and inspire new thinking.

Use data and analytics to formulate recommendations, inform priorities, optimize performance.

Development of Self & Others

Commitment and follow through to demonstrate ongoing professional development (including train, guide, coach, knowledge sharing), analyze team needs, invest in learning journey, continually advance knowledge and present development opportunities.

Systems & Technology :

Understanding and utilization of systems and tools to enable execution of strategies and objectives.

Industry-Competitive Benefits

Coupled with our compensation and bonus incentive programs, our benefits deliver rewards that are market competitive. Some of the most attractive elements of our benefit programs include :

• Health Insurance Benefits - Medical, Dental, Vision
• Flexible Spending Accounts for Health and Dependent Care, and Health Reimbursement Accounts
• Well-being programs including companywide events and a wellness incentive program
• Paid Time Off
• Financial Wellness - Industry leading 401(k) plan with generous company contributions, Financial Planning Services, Employee Stock purchase program, and Health Savings Accounts, Life and Accident insurance
• Family-Friendly Employee events
• Employee Assistance Program services - mental health and other concierge type services

Benefits may vary based on location, job role / level, job status, and / or the terms of any applicable collective bargaining agreements.

Job Requisition ID : Req-258764

Time Type : Full time

The anticipated close date is a good faith estimate for when this job will be closed. Some jobs may be unposted or filled earlier or later than the Anticipated Close Date depending on interview processes and business needs. Anticipated Close Date : 11 / 24 / 2025

In compliance with applicable state and local laws, Lamb Weston has opted to include a reasonable estimate of the compensation for this role. This compensation is specific to this position and takes into account a number of variables. Actual compensation may be higher or lower in the range posted based on various factors, including, but not limited to, job duties, experience and expertise. A candidate's work location could also impact the actual compensation being outside of the range to reflect local cost of labor. A reasonable annual estimate of the range for this role based on the variables previously mentioned is : $200,810.00 - $301,210.00

Lamb Weston is an Equal Opportunity Employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status or any other protected factor under federal, state or local law