Content Optimization Manager

Overview

Join to apply for the Content Optimization Manager role at Velir

Velir is an established mid-sized agency with a top-tier portfolio of clients, ranging from the world's largest non-profits to Fortune 500 brands. Velir acquired Brooklyn Data Company in 2023, a premier data and analytics consultancy focused on leadership, process improvement, implementation, and advanced analytics. Velir is a remote-first company that offers competitive pay and excellent benefits.

At Velir, we believe people are our greatest asset. Our culture is built on trust, collaboration, and continued improvement. We strive for excellence in everything we do, embracing challenges as opportunities for growth. Our success is driven by a shared passion for making a positive impact on our customers, our communities and each other.

Overview

Velir is seeking a highly skilled and proactive SEO / GEO Manager to join our growing Strategy and Optimization team. This is a pivotal role for a digital strategist who can lead both traditional search optimization and emerging discoverability strategies, including content visibility across generative platforms.

You will report directly to the VP of Digital Strategy and work in close collaboration with other members of the Strategy team. The role combines strategic leadership, hands-on delivery, and team oversight. You will help shape our SEO and GEO offerings, lead key client accounts, and manage contractor-level contributors in this space.

Responsibilities

• Lead and evolve SEO and GEO (Generative Engine Optimization) strategies across multiple client engagements
• Act as the primary subject matter expert on content discoverability, generative engine visibility, zero-click search, and multimodal optimization
• Collaborate with internal teams across strategy, data, content, UX, and development to embed SEO and GEO into broader digital solutions
• Provide direction, mentorship, and oversight for contractor-level SEO / GEO Specialists
• Conduct and guide technical audits, keyword and topic research, content optimization, and metadata strategies
• Create and deliver performance insights, strategic roadmaps, and forward-looking opportunities to clients and internal stakeholders
• Contribute to the evolution of Velir's service model for SEO and GEO by helping to build playbooks, tools, and repeatable frameworks
• Stay informed on industry shifts including algorithm updates, platform changes, and trends in AI-driven discoverability

Skills & Qualifications

Why This Role Matters

SEO is no longer confined to search engines. It now includes discoverability across platforms, devices, and AI experiences. Velir's clients look to us for strategic guidance on how to remain visible and relevant in this shifting landscape. As the SEO / GEO Manager, you will not only optimize digital experiences but also help define the future of discoverability and organic performance for mission-driven organizations.

Physical Requirements

Compensation

Compensation Range : $100,000 - $120,000 annually

Please note that compensation packages are finalized after the interview process. We use a competency-based approach to base pay, which means it is based on the competencies and skills demonstrated for this role.

Core Company Values

As an equal opportunity employer, we are firmly committed to diversity, equity, and inclusion in our hiring efforts. We encourage candidates from diverse backgrounds to apply, even if you’re not 100% sure.

At this time, Velir does not sponsor candidates and cannot accept those on OPT or CPT.

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