Director of Advertising and Digital Marketing

Campus

OSU-Stillwater

Contact Name & Email

Emma Kelley, emkelley@okstate.edu

Work Schedule

Monday through Friday, 8 : 00am-5 : 00pm with evenings and weekends as needed

Appointment Length

Regular Continuous / Until Further Notice

Hiring Range

Commensurate with education and experience

Priority Application Date

Resumes will be accepted until position is filled.

Special Instructions to Applicants

A complete application consists of a resume, cover letter, list of professional references, and completed IAWP Employment Approval form which can be found at okstate.com / iawp Applicants that do not provide these materials will not be considered for the position.

About this Position

The Director of Advertising & Digital Marketing will lead and continuously improve strategy development, organization, scheduling, internal communication, and execution of advertising & digital marketing to grow all OSU Athletics revenue streams, especially OSU Athletics ticket sales but also including but not limited to fundraising, licensing, and sponsorships. This includes developing and executing all digital advertising, including email marketing & automation, SMS marketing, paid social, SEO / SEM, programmatic, etc., assisting in the management of the OSU Athletics Ticket Website & ticketing / marketing aspects of the OSU app (with help / training from OSU Athletics web design team), helping with all other advertising strategies & execution (digital or otherwise) as assigned, creating and placing standardized attribution codes (came from codes, pixels, etc.) and adjusting strategies to maximize impact, and heavily assisting Fan Relations & Sales with lead generation. This position will work closely with Digital Strategy on native & paid social media engagement strategies that seek to grow sales & revenue, Creative Services for creative templates & assets (while ideally able to build, supplement, or edit graphics on its own), Fan Engagement & Marketing (each sport's marketing contact), & POSSE (annual fund) to ensure all OSU Athletics sports & programs are promoted strategically. The position will also work with Fanalytics & Business Intelligence to develop strategies, monitor performance, conduct and respond to market research (especially fan surveys), and continuously improve retention, awareness, interest, and sales efforts. This position will also be heavily involved with yield strategy development - including pricing, packaging, policies, points & incentive programs, and schedules (on-sale dates, etc.), and fan experience strategy development, including attendance & sales promotions, incentives, and competitions. Other duties may be assigned. Performance will be measured by growth in the team's scoreboard metrics of sales and revenue (including donations) primarily through event ticket sales, but also fundraising campaigns, sponsorship activations, merchandise, and any other current or future revenue streams. Additional metrics include advertisement engagement, conversion, & ROI, lead generation & quality, and database contactable fan record growth. This position and unit is part of the Loyal & True (collaborative marketing) Team, whose scoreboard is growth in crowd noise, attendance, and revenue as it pursues its purpose : "Together, we inspire investment in the recruitment, performance, and futures of our student-athletes." This includes close collaboration with sport program representatives, Fan Relations & Sales, Digital Strategy & Creative Services, Communications, Ticket Office, POSSE (annual fund), Fanalytics & Business Intelligence, Sponsorships, Licensing, Facilities, Event Management, OSU student organizations, OSU Residential Life, OSU Alumni Association, OSU Foundation, and others.

Required Qualifications

Bachelor's Marketing, Advertising, or related field (degree must be conferred on or before agreed upon start date)

Three years related experience in Marketing, Advertising and / or Sales.

Skills, Proficiencies, and / or Knowledge :

Proven ability to drive growth in sales by relentlessly developing and executing timely, innovative, creative, and data-driven ways to grow awareness, interest, and conversion. Highly organized, proactive, detail-oriented, and goal-driven. High energy & production output, significant attention to detail, organization, proactivity, creativity, and great writing skills, including vocabulary, spelling, and grammar. Understanding of how to develop & execute digital, email, SMS marketing including paid social media, SEO / SEM, programmatic, etc.

Preferred Qualifications

Master's Business, Marketing, Communications or related field

Three to five years of experience in NCAA Division I athletics digital marketing. Experience with Eloqua Digital Marketing and email platform, Paciolan Ticketing Software and Adobe Photoshop and InDesign.