Director, HCP Marketing Lead

Director, HCP Marketing Lead

The Director, HCP Marketing Lead guides the healthcare provider (HCP) engagement strategy for Centanafadine, a novel launch product for ADHD. This role ensures effective brand positioning, promotional execution, and omnichannel engagement to drive awareness, adoption, and utilization among HCPs. The Director will work cross-functionally with sales, market access, medical affairs, and commercial operations to align on strategic priorities and ensure that HCP marketing initiatives support both short-term brand objectives and long-term market success. This individual will be responsible for developing and implementing innovative programs that generate awareness for a new product in a mature category and must balance both setting the vision and driving to successful execution, along with leading and mentoring commercial team members responsible for HCP personal promotions and PME marketing.

Key Responsibilities

• HCP Marketing Strategy & Execution
• Omnichannel & Non-Personal Promotion (NPP)
• HCP Engagement & Field Enablement
• KOL Engagement & Speaker Programs
• Market Insights & Competitive Intelligence
• Brand Positioning & Messaging
• Market Access Pull Through
• Cross-Functional Leadership
• Performance Measurement & Optimization
• Budget & Resource Management

Qualifications & Key Competencies

Bachelors degree in Business, Marketing, or a related field; MBA preferred. 10+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement. Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred. Launch experience preferred. Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs. Omnichannel marketing expertise, including digital and traditional HCP engagement tactics. Strong analytical skills, with the ability to leverage data and insights to refine marketing execution. Demonstrated ability to plan and manage large investments and marketing budgets to optimize overall ROI. Excellent collaboration and communication skills, with experience working in cross-functional teams. Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives. Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders.

Competencies

Minimum $183,335.00 - Maximum $274,160.00, plus incentive opportunity : The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws.

Company benefits : Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.

Disclaimer : This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com).

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