Senior Marketing Specialist - Account-Based & Client Journey Marketing

Job Title : Senior Marketing Manager

Location : Wilmington, DE

Hours : Monday-Friday, Hybrid

Overview

The Senior Marketing Manager - Account-Based and Client Journey Marketing will lead the strategy and execution of integrated marketing programs that drive pipeline growth and client engagement for CSC's Corporate and Legal Solutions (CLS) business.

This role requires a strategic B2B marketer with deep expertise in account-based marketing (ABM), segmentation, and lifecycle journey design. You will build and scale programs that target high-value client segments, connect marketing and sales efforts, and deliver measurable revenue impact.

You'll collaborate closely with Sales, Product, and Data teams to bring market insight, precision targeting, and personalization to every stage of the client experience — from awareness through retention and expansion.

Key Responsibilities

Strategic Leadership

Develop and own the marketing data and segmentation strategy, defining key client segments and translating insights into targeted campaigns and content.

Lead account-based marketing (ABM) programs that align with sales priorities and deliver measurable pipeline and revenue growth.

Partner with Sales, Data, and Market teams to design marketing journeys that support acquisition, nurture, and retention goals.

Serve as the marketing lead for campaign performance and optimization, leveraging data to guide investment decisions and continuously improve conversion outcomes.

Client Journey & Campaign Management

Design and optimize multi-channel nurture programs that move prospects through the funnel with personalized, insight-driven engagement.

Define and map client lifecycle stages, identifying key friction points and opportunities for deeper engagement.

Partner with content, digital, and creative teams to ensure cohesive storytelling and messaging across all touchpoints.

Translate market trends and competitive intelligence into actionable go-to-market strategies.

Measurement & Optimization

Establish and track key metrics (MQLs, conversion rates, account engagement, influenced revenue).

Lead regular performance reviews to identify insights, optimization opportunities, and campaign ROI.

Collaborate with Sales Ops and Data teams to ensure data integrity and reporting consistency across Salesforce, HubSpot, and other platforms.

Qualifications

7-10 years of progressive B2B marketing experience, including account-based marketing (ABM), segmentation, or demand generation.

Proven success designing and executing campaigns that generate pipeline growth and measurable revenue impact.

Strong understanding of CRM, marketing automation, and analytics tools (Salesforce, HubSpot, Power BI, etc.).

Excellent analytical, strategic, and communication skills; adept at influencing across functions and levels.

Experience in financial services, legal, or compliance industries preferred.

Bachelor's degree in Marketing, Business, or related field (MBA preferred).

Why Join CSC

At CSC, you'll be part of a forward-thinking marketing organization driving measurable impact for some of the world's most successful companies, law firms, and financial institutions. This role offers the opportunity to shape how we target, engage, and grow our client base — bringing innovation, data-driven decision-making, and a client-first mindset to one of CSC's largest business units.

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