Sales & Marketing Manager

Marketing Coordinator

Essential Duties and Responsibilities

• Assists Sales and Events Marketing Director in preparation of marketing plan in support of sales and marketing goals.
• Solicit and recruit venue sponsorships, advertisers, and special event opportunities for the Shreveport Convention Center & Municipal Auditorium.
• Prepare sponsorship and advertisement proposals as needed.
• Achieves sponsorship sales goals to be provided by the department director.
• Use sales and marketing principles to promote the facility.
• Handle signage quotes / rates for building signage.
• Prepare statistics, reports and budget presentations for executive leadership.
• Carries out daily specific sales and marketing activities according to the specified marketing plan, as requested by the Sales, Events & Marketing Director.
• Use sales and marketing principles to promote and sell existing sponsorship inventory and future inventory in each facility.
• Assists the Sales, Events & Marketing Director in developing a marketing plan, materials and inventory to support established revenue goals and advertising objectives for each venue.
• Assist with sales opportunities, negotiate agreements and activate trades to reduce departmental spending and to help offset budgeted line items when dealing with Media marketing plans for concerts and events.
• Manage other marketing projects as assigned by the Sales, Events & Marketing Director.
• Responsible for creating / implementing new ideas / opportunities to drive new revenue sources.
• Responsible for working Theater and Convention Center events and promotions as directed and needed by the department director.
• Work closely with the Sales, Events & Marketing Director on all event related marketing materials and campaigns.
• Provides on-going communication and problem resolution to customers during events and through daily contact on issues that are noted on property websites, surveys and social media outlets.
• Maintain the venue's website, social media and all property signage, ensuring all information is up-to-date and accurate.
• Create and disseminate e-blasts, text messages and mobile app push notifications to venue database and subscribers.
• Creating / updating and distribution of bi-monthly event calendars
• Update social media before, during, and after Shreveport Convention Center / Shreveport Municipal Auditorium events and concerts.
• Conceptualize & execute social media promotions for concerts and events.
• Stay on top of the latest social media trends & manage Google Analytics account and track trends / traffic.
• Coordinate photography for all shows
• Submit event and concert images to industry publications & update online event listings.
• Quote printing projects and other supplies as needed.
• Assist outside design agencies and other entities with coordination of assets.
• Manage all creative assets in an organized manner.
• In regard to concerts and events assists promoter marketing reps in placing all media as needed by client. Develop and implement a comprehensive marketing plan to include all social media outlets and all media realms. These plans are to be accompanied by a method of tracking and reporting.
• Focuses daily on ticketing sales and ensures the department director and GM are provided with weekly ticketing and marketing plans.
• Works close with the department Director to perform the above assigned duties.
• Assists with booking trade shows, family shows, and public shows.
• Must be willing to travel.
• All other duties / responsibilities as assigned by Sales, Events & Marketing Director.

Qualifications