Meta Ads Specialist

Digital Advertising Specialist

12100 Collective is a new growth marketing agency based in NYC founded by alumni of Meta's growth team and servicing clients with >

$100M annual revenues across a variety of industries. We pride ourselves on being world class at our craft and pairing data-driven strategies with excellent creative to unlock results.

We are seeking a proactive and experienced Digital Advertising Specialist to manage and execute paid media campaigns for our diverse portfolio of clients. The primary focus of this role will be on the Meta Ads platform (Facebook & Instagram), with secondary responsibilities in managing Google Ads campaigns.

This is a hands-on role for someone who loves being in the ad platforms, testing, optimizing, and driving performance. A key player in developing campaign strategy, analyzing results, and providing actionable insights that help our clients win. We're looking for a self-starter who can hit the ground running with minimal oversight.

What You'll Do (Key Responsibilities)

Meta Ads Management (70%) :

• Develop, launch, and manage end-to-end Meta Ads campaigns (Facebook & Instagram) across various objectives, including lead generation, conversions, and brand awareness.
• Conduct in-depth audience research and targeting using custom audiences, lookalike audiences, and interest / behavioral targeting.
• Manage campaign budgets effectively to maximize ROAS / KPI efficiency, making optimizations as needed.
• Set up and troubleshoot tracking via the Meta Dataset (Pixel, Conversions API (CAPI)).
• Plan and strategize A / B test ad creatives, copy, landing pages, and audiences to identify winning combinations.
• Stay current with all Meta Ads platform updates, best practices, and industry trends.

Google Ads Management (20%) :

Strategy & Reporting (10%) :

What We're Looking For (Qualifications)

Required Experience :

Bonus Points (Nice to Have) :