Home Appliance Product Manager

Overview :

Responsible for driving the development, strategy, and lifecycle management of our home appliance product lines, includes REF / AC / cooking. Close collaboration with cross-functional teams including engineering, design, marketing, sales, and manufacturing to ensure the successful launch and ongoing success of our appliances in the market. The one should have dynamic and results-oriented Marketing Manager to drive the strategic marketing initiatives for our core White Goods product portfolio. Be responsible for developing and executing integrated marketing campaigns that build brand awareness, generate demand, and achieve sales targets in a competitive market.

Duties / Responsibilities :

1. Market  & Consumer Analysis :

• Conduct market research, analyze competitor activity, and leverage consumer insights to identify opportunities, refine product positioning, and inform marketing decisions.
• Use insights to inform product strategy and roadmap.

2. Develop & Execute Marketing Strategy :

3. Product Marketing :

4. Product Development :

5. Launch and Go-to-Market :

6. Performance Monitoring :

7. Channel Marketing ：

Requirements / Qualifications :

Hisense USA is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, or genetic information. We comply with all applicable laws regarding equal employment opportunity and affirmatively seek to recruit, develop, and promote qualified individuals from diverse backgrounds. Our company is committed to providing a work environment that is free from discrimination, harassment, and retaliation. We encourage applicants of all ages, races, ethnicities, religions, genders, sexual orientations, and abilities to apply for employment with our company.