Manager, Field Marketing (Boston)

Company Description

The Field Marketing Manager (FMM) is responsible for representing the Red Bull brand at the local level in a way that aligns with global and national strategies and priorities. They establish strong networks within their community, including relationships with opinion leaders and key influencers both online (via social media) and offline. The FMM develops and executes marketing initiatives across the four main pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications. They utilize opportunities in On-Premise, Off-Premise, and New Business channels while addressing specific local needs. FMMs exemplify the company's commitment to giving the global brand a localized presence by creating marketing plans based on consumer and product insights and guiding their teams of specialists towards exceptional execution. Based in the field, the FMM ensures the brand comes to life within the local community.

Job Description

STRATEGIC DIRECTION

Incorporate global and national Red Bull priorities, strategies, and the brand's philosophy into local initiatives, ensuring the development of a localized representation of the global brand.

Foster a deep understanding of the consumer across various fields within the region, serving as a foundation for the creation and implementation of locally relevant ideas and strategies.

Develop ideas and programs that enhance the brand's image and promote awareness of product functionality at a local level by collaborating closely with regional and national Sports, Culture, and Brand Marketing teams.

Take the lead on gathering and analyzing regional intelligence, including market insights, consumer behavior, and competitor activities, and share this information with the regional and national teams.

Collaborate with regional sales teams to ensure both mental and physical availability of the product in On-Premise, Off-Premise, and New Business environments, making the product consistently accessible during all field marketing activities.

Work cross-functionally, effectively managing both internal and external requests, while aligning with the priorities outlined in the annual business plan.

PREMIUM APPEAL OF LOCAL PRIDE

Develop and support local key events, scenes, and marketing opportunities aligned with Red Bull's brand values, tailored to the preferences of the local consumer base and media landscape, with an emphasis on fostering active participation.

Ensure that every interaction consumers have with the brand is positive by focusing on attention to detail and delivering premium execution at events and across all field marketing activities.

Always consider both the consumer perspective and the brand identity in every initiative, ensuring that communication with the target audience is effective, engaging, and resourceful.

Enhance select third-party events by establishing the appropriate level of Red Bull branding and support, with the aim of increasing brand visibility and encouraging product usage within relevant communities and cultural spaces.

Develop a strong network and maintain sustainable relationships with key regional influencers, including local authorities, sports and fitness leaders, cultural figures, entrepreneurial communities, and representatives from local media platforms (TV, radio, print, digital, and social media).

Coordinate with the Sports Marketing teams to integrate Red Bull athlete activations into plans, creating cohesive and strategic 360-degree campaigns to expand the brand's reach and impact.

Regularly apply successful global, national, and regional strategies where relevant, ensuring alignment with best practices and past learnings.

Work collaboratively with regional sports event marketing teams to strategically utilize the Event Vehicle program, creating moments that surprise and excite consumers.

MARKETING INNOVATION

Understand the latest generational trends by staying connected with our consumers and engaging with our networks across various settings. Collaborate with the local team in generating ideas for the field, leveraging their personal university experiences to identify technology, digital, or socially driven consumer trends at an early stage.

Develop new and innovative concepts that bring the brand to life by tapping into local networks, communities, and opinion leaders. Execute these ideas with a strategic balance of the four pillars of the marketing mix, drawing on your deep understanding of the region while aligning with both global and national priorities.

Ensure that digital and social media are at the core of every field marketing initiative. Identify and thoughtfully support cross-marketing opportunities, fostering collaboration between sales, marketing, and Red Bull Media House.

ORGANIZATIONAL CAPABILITIES & ENABLING STRUCTURE

Serve as a role model by embodying Red Bull's values and demonstrating a consistently motivating and inspiring tone of voice.

Source, recruit, train, and manage Field Marketing Specialists (FMSs) who align with the brand, exhibit the Red Bull attitude, and are a perfect fit for the field environment.

Guide and mentor FMSs in the processes of sourcing, hiring, and training their Student Marketeers, while personally approving each hire.

Establish regional objectives and set clear, measurable goals for FMSs to drive accountability toward key deliverables. Conduct regular performance reviews, including ongoing feedback, mid-year evaluations, and end-of-year assessments.

Provide continuous coaching and support to ensure FMSs successfully achieve their targets. Regularly evaluate and identify the development needs of FMSs, working closely with the Head of Field to facilitate growth and improvement initiatives.

DRIVING EFFICIENCIES

Implement and maintain an organized and efficient logistical system for warehousing and infrastructure to ensure the availability of appropriate tools and management processes that support local needs, all while maintaining a premium standard of appearance.

Develop and oversee the regional budget in collaboration with the Head of Field and the Regional Marketing Team.

Continuously identify opportunities for cost savings and operational efficiencies to benefit the company within the region.

Manage field-related expenses and general administrative tasks.

Foster strategic, mutually beneficial partnerships by collaborating with other brands, organizations, and networks that provide added value, such as expertise, connections, products, budgets, or facilities.

Qualifications

A minimum of 3 years of marketing experience.

Proven experience in people management, including hiring, training, and motivating teams.

Previous involvement in working with commercial teams, such as general sales or trade marketing.

Demonstrated expertise in negotiation and budget management.

A strong networker and communicator who can build connections, open opportunities, and generate excitement around ideas.

Excellent leadership, strategic planning, and project management capabilities.

A deep and ongoing understanding of consumer trends and insights (including digital trends, university life, and lifestyle patterns), combined with a solid grasp of EPC culture in sports and regional cultural dynamics.

A creative marketing professional with a thorough understanding of brand strategy and innovation, capable of implementing new ideas effectively.

Ability to manage multiple tasks simultaneously and collaborate with cross-functional teams that have diverse objectives and personalities.

Exceptional verbal and written communication skills, including proficiency in presenting and conducting training sessions.

Bachelor's degree or equivalent professional experience required.

Fluency in English is mandatory; additional language skills are a plus.

Must possess a valid U.S. driver's license.

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85,360 - 128,040 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.