Digitial Marketing Specialist
The Franchise CompanyPlano, TX, US25 days ago
Job type
- Full-time
Job descriptionGoogle Ads Certification with hands-on experience managing and optimizing campaigns across multi-unit Google Ads MCC structures Proficient in full-funnel digital strategy , including paid media, SEO, local search, and social advertising Expertise in campaign setup, optimization, and bid management for Google PPC with a focus on lead generation and ROI Strong understanding of local SEO strategies including : Local citations and listing management Local ranking analysis and tracking Experienced in SEO monitoring and performance improvement using tools such as : BrightLocal Skilled in managing Facebook Ads , including : Interest and behavior targeting Budget pacing and performance refinement Data-driven decision-maker , capable of interpreting campaign analytics and making proactive optimizations Familiarity with reputation management and review generation platforms such as Birdeye Comfortable working in fast-paced, multi-location franchise or enterprise environments , managing multiple campaigns simultaneously Collaborates effectively with marketing leadership, creative teams, and vendors to ensure cohesive brand execution Detail-oriented with strong organizational and project management skills Performance Reporting : Regularly report on campaign performance and insights to senior
Job Description
Job Description
Benefits :
- 401(k) matching
- Competitive salary
- Dental insurance
- Free food & snacks
- Health insurance
- Paid time off
- Parental leave
- Vision insurance
About the Role :
We are seeking a dynamic Digital Marketing Specialist to enhance our Marketing team's capabilities. This role is central to the creation, execution, and tracking of our digital marketing strategy, ensuring optimum lead generation and ROAS. The ideal candidate will have a proven track record working in PPC platforms such as Google Ads, Facebook, Yelp, and other relevant platforms in a multi-unit enviornment.
Responsibilities- We are looking for hard-working, team players who possess :
Google Business Profile (GBP) optimization
SEMrush
Custom audience development
management, highlighting successes, areas for improvement, and recommendations for future
strategies.
About Us :
The Franchise Company, based near Dallas, TX, has been a leader in the franchise industry for over a decade. Our commitment to excellence and customer satisfaction has earned us a loyal client base, while our supportive work culture fosters growth and development for our employees.
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Marketing Specialist • Plano, TX, US
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