Senior Marketing Operations Manager (m / f / d)

Whether in a hospital, airport or high-security company : From planning and installation to maintenance, we ensure efficiency and cost-effectiveness with state-of-the-art systems for access control and workforce management as well as integrated security solutions.

As Senior Marketing Operations Manager (m / f / d), you'll be responsible for the strategic development and operational management of our digital platforms and content ecosystem. Working at the intersection of content, technology, and performance, you'll ensure our brand maintains strong visibility with our target audience, analysts, and partners across all digital touchpoints.

Sounds interesting to you? Then join our team and apply today on a 100% Remote-Basis as Senior Marketing Operations Manager (m / f / d)!

Key Responsibilities

Platform Management & Digital Operations

Lead the expansion of our global website and other central digital projects in close coordination with IT, regional teams, business units, and external partners

Content Strategy & Development

Develop content strategy aligned with the customer journey

Create inspiring content (posts, articles, videos, presentations) that bridges our heritage with our future vision

Produce thought-leadership content, whitepapers, and case studies

Develop content for website, social media, and blog – leveraging AI-supported tools where appropriate in close collaboration with our Marketing Automation

Coordinate blog, newsletter, and editorial content across channels

Drive content strategy through the development and execution of a comprehensive social media and content calendar in close coordination with PR. Manage all community management activities, oversee digital asset organization and distribution, and maintain brand consistency by enforcing brand guidelines and visual identity standards

You maintain, update, enhance our company's external and internal presentations, including our corporate presentation (Powerpoint). You will be responsible for ensuring our corporate image is consistently represented across all presentation materials while keeping content current, accurate, and engaging.

Optimize our SEO and Google presence to maximize visibility with target audiences

Manage and guide SEO and web agencies to achieve measurable results

Social Media & LinkedIn Management

Manage LinkedIn campaigns as a central channel for visibility, recruitment, and thought leadership

Drive engagement and brand positioning across social media platforms

Collaboration & Stakeholder Management

Coordinate with internal content owners and external partners

Align closely with Sales, Solution Management, IT, and regional teams

Manage external agencies and ensure strategic alignment with internal stakeholders

Performance & Optimization

Monitor relevant KPIs and derive data-driven optimization measures

Implement performance improvements collaboratively with the team

Continuously analyse and enhance digital platform effectiveness

Key Qualifications

Bachelor's degree in Marketing, Communications, or a related field (or equivalent professional experience)

Minimum 5 years of working experience in marketing operations, digital marketing, or content management, desirable in B2B, in software- and technology industry

Proven expertise in content strategy development and Track record of developing thought leadership content and case studies

Strong experience with digital platform management and social media (especially LinkedIn)

Experience managing external agencies and cross-functional teams

Experienced in marketing automation tools and Design software (PowerPoint, Keynote, Canva, etc.)

Expertise in coordinating cross-functional teams and managing external agencies and freelancers

Business fluency in German and English (written and spoken). Professional proficiency in Spanish, French, or Dutch desirable

Excellent written and verbal communication skills

Creative thinking with strong storytelling ability

Cross-functional collaboration and stakeholder management

Project management and organizational skills

Detail-oriented with commitment to brand consistency

Your Benefits

What makes working with us great?

We take care of you while you take care of your business! We listen better and take a closer look. Our aim is to build long-term relationships based on mutual respect and trust.

That's why we offer you :

Impact : Play a crucial role in the development of brand impact and revenue growth of a company that is among the top 5 in its industry.

Innovation : Use your expertise and design scalable systems, leverage data-driven insights, and implement cutting-edge content strategies in order to transform our marketing efficiency and audience engagement.

Excellence : Thrive in an environment that encourages continuous improvement and personal development.

Growth : Responsible and diverse tasks in a growing medium-sized company.

Collaboration : Become part of our agile, cross-functional and international team.

A modern working environment : Flexible working hours and 100% mobile working

Security : Long-term prospects thanks to a permanent employment contract

Benefits : A company pension scheme and capital-forming benefits, as well as offers on occupational and company medical topics

Have we piqued your interest?

Then we look forward to receiving your application!

If you have any questions in advance, please call Anna Hallmeier on 07573 952 228.

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