Finance Manager - Echo / Alexa Marketing
The Finance Manager for Alexa Marketing will be responsible for providing financial oversight, analysis, and strategic guidance for the company's marketing investments. This role partners closely with Alexa marketing leadership to optimize budget allocation, track performance metrics, and ensure marketing spend delivers maximum return on investment.
Key Responsibilities
- Develop and manage comprehensive marketing budgets, including forecasting, tracking, and variance analysis
- Partner with marketing teams to build financial models that evaluate campaign effectiveness and ROI
- Create monthly and quarterly financial reports analyzing marketing spend performance against KPIs
- Lead the quarterly guidance and annual planning process for marketing investments, including scenario planning
- Identify opportunities to optimize marketing spend allocation based on performance data
- Establish financial controls and approval processes for marketing expenditures
- Collaborate with procurement to negotiate and manage vendor contracts
- Support marketing leadership with ad-hoc financial analysis for strategic decision-making
- Develop dashboards to visualize marketing spend effectiveness across channels
Qualifications
Bachelor's degree in Finance, Accounting, Business, or related field; MBA or CPA preferred5+ years of financial planning and analysis experience, with at least 2 years supporting marketing functionsStrong understanding of marketing metrics and attribution modelsAdvanced Excel skills and experience with financial planning softwareExcellent analytical skills with ability to translate data into actionable insightsStrong communication skills with ability to present complex financial information clearlyExperience with marketing analytics platforms and data visualization toolsProven ability to influence cross-functional stakeholdersSuccess Factors
Balances financial discipline with business growth objectivesProactively identifies opportunities to improve marketing spend efficiencyBuilds trusted advisor relationships with marketing partnersTranslates complex financial concepts for non-financial audiencesMaintains accuracy while working in a fast-paced environment with competing prioritiesThis position offers the opportunity to directly impact business growth by optimizing one of the company's most significant investments and partnering with marketing leaders to drive strategic decisions.
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Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $85,900 / year in our lowest geographic market up to $179,500 / year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.