Marketing Specialist

Applicants must submit a portfolio to be considered. Please send all portfolios to: bridgett@cipraniconsulting

Are you a marketing mastermind for small businesses? A creative powerhouse who loves turning ideas into reality? Do you thrive in a fast-paced environment where no two days are alike, one moment planning a social campaign, the next coordinating an event, filming a video, or analyzing results?

If that sounds like you, the Gary Mercer Team | LPT Realty wants to meet you.

We’re seeking a Marketing Specialist who is equally strategic, creative, and hands-on. You’ll be someone who can dream big while rolling up your sleeves to implement campaigns that truly make an impact. In this role, you will play a key part in growing our agent base, elevating our brand, and delivering authentic marketing that reflects our core values of integrity, excellence, and results.

You will own the team’s marketing strategy from ideation through execution and analysis, managing social media, video content, event marketing, agent campaigns, and recruiting initiatives. Working closely with leadership, you will help develop systems that attract top talent, support our agents’ success, and strengthen our brand presence both online and in the community.

This role is perfect for a self-starter who thrives on creative and strategic challenges, enjoys collaborating across teams, and is ready to lead initiatives that drive measurable growth.

Compensation:

• Salary Range: $60,000 - $70,000
• Paid Time Off
• Bonus Opportunities

$60,000 - $70,000 annually

Marketing & Growth

• Develop and execute a comprehensive marketing strategy across digital, print, and event channels.
• Create engaging content for social media, email campaigns, newsletters, and the team’s website.
• Design and produce video, graphic, and written marketing materials for listings, events, and recruiting.
• Maintain brand consistency across all touchpoints from online presence to in-office materials.
• Coordinate marketing efforts that generate agent leads and support recruiting initiatives.
• Manage CRM-based marketing automations, newsletters, and text/email follow-ups.
• Track analytics and deliver actionable insights to measure campaign performance and ROI.
• Plan and promote career nights, client appreciation events, and community activities.
• Collaborate with leadership to support marketing strategies tied to business growth and recruiting goals.

Agent Support & Training

• Assist agents with marketing materials, listing promotions, and personal brand development.
• Provide training and resources for agents on social media, CRM, and other marketing tools.
• Create and maintain educational materials, tutorials, and content libraries for agents.
• Celebrate agent milestones - capping, birthdays, anniversaries, and achievements.

Operations & Leadership Support

• Serve as a key point of contact for marketing needs in the office.
• Partner with leadership to design, plan, and execute retention campaigns and recognition initiatives.
• Support systems improvement, database management, and internal communications.
• Coordinate with vendors, sponsors, and partners for marketing events and opportunities.

• 3–5 years of experience in marketing, communications, or related fields (real estate experience a plus).
• MUST have created a marketing strategy and plan for another SMALL BUSINESS. You must wear many hats!
• Proven ability to plan, create, and execute marketing campaigns from start to finish.
• Skilled in content creation, copywriting, social media strategy, and design (Canva proficiency required).
• Strong project management skills, can juggle multiple priorities and deadlines with ease.
• Excellent written, verbal, and interpersonal communication.
• Tech-savvy; familiar with Google Suite, CRM systems, and social scheduling tools.
• Self-motivated, proactive, and driven to innovate.
• Creative eye and attention to detail, with a passion for growth and continuous improvement.

This is a full-time, in-person position in West Chester, PA!

The Gary Mercer Team has been one of the region’s most trusted names in real estate for over 35 years, known for excellence, innovation, and an unwavering commitment to both clients and team members. Now partnered with LPT Realty, we’re combining our deep local roots with a modern, agent-centric model that empowers growth at every level.

Our mission is simple: grow people, grow results. We believe in collaboration, creativity, and having fun while delivering exceptional service. If you’re passionate about marketing, love seeing your ideas come to life, and want to help shape the next chapter of a legacy team, we’d love to have you on board.