Social Media Director

Social Media Director

This is an unpaid role. The Social Media Director leads BCI's digital storytelling across all platforms from long-term campaign strategies to rapid-response content. This role is designed for someone fluent in platform culture, who understands both climate and technology narratives, and knows how to translate complex work into sharp, engaging content.

You'll be responsible for growing audiences, increasing engagement, and ensuring that BCI's digital presence remains timely, credible, and on-message.

Key Responsibilities

Strategy & Execution

• Lead BCI's social media strategy across X/Twitter, Instagram, LinkedIn, YouTube, and emerging platforms
• Develop and manage a flexible editorial calendar balancing campaign content with real-time responses
• Ensure all content reflects BCI's tone, priorities, and strategic communication goals
• Coordinate with the Senior Communications Manager on narrative development and cross-platform messaging
• Launch, manage, and report on multi-channel campaigns for events, policy work, publications, and partnerships
• Optimize all visual and written content for platform-specific engagement and accessibility

Real-Time Engagement

• Monitor climate news, policy developments, and tech trends to engage in timely conversations
• Live-tweet and provide social coverage during events like COP, ISO meetings, or global summits
• Build and maintain relationships with partner orgs, journalists, and climate-tech stakeholders via social channels

Creative Collaboration

• Work with Graphic Designers and Video Editors to brief and adapt visual content for each platform
• Shape Instagram Reels, Stories, Threads, and Twitter/X posts into cohesive campaigns
• Provide creative input into copy, layout, and platform experiments
• Mentor junior volunteers contributing to BCI social media