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Senior Global Marketing Manager

Senior Global Marketing Manager

Becton DickinsonFranklin Lakes, NJ, US
9 hours ago
Job type
  • Full-time
Job description

Senior Global Marketing Manager

BD, a global leader in the medical technology industry, is seeking a Senior Global Marketing Manager to join our Specimen Management business. In this pivotal role, you will shape the strategic direction, portfolio management, and financial performance of our Arterial Blood Gas Syringe portfolio. As a key member of the Global Marketing team, you will collaborate closely with cross-functional partners and regional marketing teams, serving as a portfolio expert and central resource to support the commercial success of this critical product line.

Requirements

  • Develop and implement marketing and product strategies to drive innovation and growth, including analyzing market and customer insights, identifying new product opportunities, optimizing the portfolio, launching new products, managing product lifecycles, and forecasting pricing strategies.
  • Define and implement product strategy, multi-generational product roadmaps, development priorities, and release planning.
  • Develop and implement worldwide marketing plans, encompassing clinical studies, advertising, promotions, sales tools, public relations, public policy, and seminars.
  • Develop a global sales and marketing plan that defines market development, marketing activities, promotions strategies, and related objectives.
  • Develop competitive strategies through competitive intelligence and market analysis.
  • Support new product development as the marketing core team member, accountable for completing respective marketing deliverables.
  • Effectively partner and collaborate with regional marketing, sales, R&D, Clinical Scientific Affairs, Business Development, and other functions to ensure comprehensive marketing and product strategy execution.
  • Adhere to all company policies, procedures, and business ethics codes, ensuring they are communicated and implemented within the team.
  • Support additional marketing efforts as required by the platform team.
  • Travel required (25%).

Education

  • Bachelor's degree in business, science, marketing, or healthcare is required.
  • MBA with a concentration in marketing, strategy, or finance is preferred.

    • Experience

  • 3 years of experience in marketing required
  • 5 years of work experience required.
  • Healthcare industry experience (Medical Device, Diagnostic or Life Science Industry) is highly preferred.
  • Experience in new product development and product launch is preferred.

    • Knowledge, Skills, and Abilities

  • Highly self-motivated, execution and results-focused leader with the ability to thrive in a fast-paced environment and shape the strategic direction of the business.
  • Strong action-orientation with the ability to effectively prioritize and multi-task to balance diverse business needs.
  • Strong customer orientation with the ability to effectively understand unmet needs by customer to inform a solid fact base and strategic focus of the business.
  • Excellent communication, interpersonal, and persuasion skills; the ability to understand and communicate effectively with individuals from a broad range of business and technical subject areas and an ability to influence and inspire these groups to achieve program objectives.
  • Resourceful problem solver who illustrates a logical rationale for recommendations.
  • An ability to have a consistent, positive, motivating influence on the performance of those individuals with whom they work.
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    Global Marketing Manager • Franklin Lakes, NJ, US