Digital Marketing Manager - Amazon Ads Job at Aquasana in Austin

Digital Marketing Manager - Amazon Ads

Location : Austin, Texas

Company : Aquasana , division of A. O. Smith Corporation

Company / Location Specific Information

At Aquasana (A subsidiary of A. O. Smith) we believe that that clean water and a healthyenvironment are the mostimportant components to healthy living and overall well-being. Aquasana's sole focus is providing best-in-classwaterfiltration products so every home can enjoy great-tasting, healthy water.

A. O. Smith is a global leader applying innovative technologies and energy-efficientsolutions to products manufacturedand marketed worldwide. The company is one of the worlds leading manufacturers of residential and commercialwaterheating equipment and boilers, as well as a manufacturer of water treatment products for residential and lightcommercial applications. A. O. Smith is headquartered in Milwaukee, Wisconsin, with approximately 12,000 employeesatoperations in the United States, Canada, China, India, Mexico, the Netherlands, and the United Kingdom.

Primary Function

The Digital Marketing Manager Amazon Ads will develop, execute, and optimize advertisingcampaigns to drive productsales on Amazon. This role requires a deep understanding of Amazons advertising platform, a strategic mindset,and theability to analyze data to improve performance. The ideal candidate will have experience managing Amazon PPCcampaigns,DSP advertising, and other promotional strategies to maximize ROI.

Responsibilities

• Plan, implement, and optimize Amazon Ads campaigns, including Sponsored Products,Sponsored Brands, Sponsored Display,and Amazon DSP.
• Conduct keyword research, bid optimization, and audience targeting to improve adperformance.
• Monitor and analyze campaign metrics, identifying trends and making data-drivenadjustments.
• Collaborate with marketing, sales, and product teams to align advertising strategies withbusiness goals.
• Develop A / B testing strategies to improve click-through rates (CTR), conversion rates(CVR), and return on ad spend(ROAS).
• Stay updated with Amazon Ads best practices, new features, and industry trends.
• Provide regular reporting on campaign performance and insights to stakeholders.
• Manage ad budgets effectively to maximize ROI while controlling costs.
• Manage relationships with advertising agencies to ensure alignment with strategic goalsand campaign effectiveness.
• Optimize product listings for search ranking, ensuring they are fully optimized withrelevant keywords, high-qualityimages, and compelling copy.
• Launch new Retail Media Networks in DIY / Tools and Home Improvement category includingHome Depot, Walmart, and Lowes.

Qualifications & Requirements

• 3+ years of experience managing Amazon advertising campaigns.
• Strong understanding of Amazon Seller Central and / or Amazon Vendor Central.
• Experience with PPC management tools like Skai and analytics platforms.
• Proficiency in data analysis and the ability to interpret performance metrics.
• Excellent communication and collaboration skills.
• Ability to multitask and manage multiple campaigns simultaneously.
• Familiarity with tools such as Helium 10, Jungle Scout, or similar Amazon analyticsplatforms is a plus.
• Bachelor's Degree in marketing, business, or related field

We Offer

Aquasana is a tight-knit team with an energetic and entrepreneurial culture. We provide competitive pay and benefits, anexcellent work / life balance, and a collaborative environment that allows our people to be their best. We have a budgetfor and encourage ongoing education. Our Austin office is conveniently located across from Pease Park, near downtownAustin, restaurants, and shopping and boasts plenty of parking. We offer a comprehensive benefits plans which includemedical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-termdisability programs and tuition assistance.

Nearest Major Market : Austin

ADA Statement & EEO Statement

In developing this job description care was taken to include all competencies needed tosuccessfully perform in thisposition. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or maynothave been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will bereviewedand evaluated on a case-by-case basis.

We consider all applicants for employment without regard to race, color, religion, gender,sexual orientation, nationalorigin, age, disability, gender identity and expression, marital or military status. We also provide reasonableaccommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act andapplicable state and local law.

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