Director, Brand Marketing

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Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset : relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72‑hour implementation and AI‑powered insights, we’re redefining what’s possible in private capital markets.

Role Overview

We’re seeking a data‑driven brand leader to own Affinity’s entire awareness strategy and drive measurable brand recognition in high‑value markets, particularly private equity. This isn’t a role for random acts of brand—we need someone who creates thoughtful, multi‑quarter campaigns that fuel pipeline and revenue growth. This role reports directly to the CMO.

What You’ll Own

• Brand awareness strategy across new industries, with a focus on penetrating private equity markets
• Cross‑channel execution spanning design, content marketing, social media, influencer partnerships, and video production
• Paid media budget specifically allocated to awareness objectives
• Quarterly and annual awareness metrics—if you don’t want to be measured on brand impact, this role isn’t for you
• Campaign development that spans multiple months and quarters, connecting awareness to revenue outcomes

How You’ll Work

Qualifications

If you don’t meet every single requirement, studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Why This Role Matters

You’ll be instrumental in establishing Affinity as the recognized leader in relationship intelligence for private markets, creating the foundation for sustained growth in new industries while supporting our small but mighty marketing team’s ambitious goals.

Work Location

Remote, San Francisco or New York. For those located in San Francisco or New York, we’re embracing a hub‑hybrid model designed to balance flexibility with meaningful in‑person collaboration. Team members within commuting distance are expected in‑office 2–3 days per week, typically Tuesday through Thursday.

Benefits

Compensation

A reasonable estimate of the current range is $114,200.00 – $192,780.00 USD Base. Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.

About Affinity

With more than 3,000 customers worldwide and backed by some of Silicon Valley’s best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. How? Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.

Employment Eligibility

We use E‑Verify to confirm the employment eligibility of all newly hired employees. To learn more about E‑Verify, including your rights and responsibilities, please visit www.dhs.gov / e-verify .

Equal Opportunity Employer

Affinity is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, veteran status, or any other protected status.

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