Analytics Media Manager Job at Publicis Groupe Holdings B.V in New York

Company Description

Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds : data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Overview

The Manager, Media Analytics & Insights is a key driver of insight and strategic thinking. The primary responsibility of the Manager is to provide analytics-based strategic insights and directions to aid in the development of media and communications initiatives.

This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline and online media. The candidate must have a proven track record in data-rich analyses and be a team player. A 'roll up the sleeves' approach is mandatory and a 'get it done' attitude is a must. Specific responsibilities include coordination between the research, analytics, and media teams to ensure high quality analytical projects are effectively delivered.

Successful candidates will be multi-dimensional rising stars who are able to employ complex problem-solving skills, and are able to communicate these succinctly to a broad client and media stakeholder audience.

Responsibilities

• Work with Associate Media Director to design and execute analytical plans to improve the effectiveness of communications programs
• Perform hands-on analysis in support of results, including development of conclusions and implications
• Supervise and mentor Analysts
• Teach Analysts to perform ongoing analysis to ensure the timely adjustment / optimization of campaigns
• Develop and maintain SQL-based or other structured reporting system
• Understand dashboards and provide recommendations based on MMM findings or other statistical testing to media planning / buying decisioning
• Partner with cross-functional stakeholders on a daily basis to plan, execute, and analyze projects
• Support agency new-business process as required

Qualifications

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range : $ 110,580 - $173,995 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01 / 27 / 2025.

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In Summary : The Manager, Media Analytics & Insights is a key driver of insight and strategic thinking . The primary responsibility of the Manager is to provide analytics-based strategic insights and directions to aid in the development of media and communications initiatives . The candidate must have a proven track record in data-rich analyses and be a team player .

En Español : Spark Foundry es una agencia de medios globales que existe para llevar a las marcas HEAT (Higher Engagement, Affinity y Transactions). Combinando los fundamentos impecables de los medios con la innovación agresiva, Spark inspira a los consumidores a prestar más atención, preocuparse más por las marca de nuestros clientes y comprar más productos y servicios de ellos. Equilibrando el espíritu ágil de una startup con el alma poderosa de Publicis Media, Sparks Foundry ofrece lo mejor de ambos mundos a una lista de clientes que abarca algunas de las mejores y más queridas marcas y empresas del mundo. Combinamos conocimientos y servicio de calibre boutique con la influencia de compra y acceso a primera vista de un líder global, trayendo el calor para crear marcas competitivas como gigantes profesionales, y desafiando a los gigantes que quieren actuar. Debido a que sabemos que el calor surge en la intersección de fuerzas complementarias, nuestros profesionales provienen de innumerables disciplinas y antecedentes : datos, análisis y conocimientos, contenido y producción creativa, comunicaciones y estrategia, finanzas y marketing, sociología, psicología y otras disciplinas de las artes liberales. ResponsabilidadesTrabajar con el director asociado de medios para diseñar y ejecutar planes analíticos para mejorar la eficacia de los programas de comunicación Realizar análisis práctico en apoyo de resultados, incluido el desarrollo de conclusiones e implicaciones Supervisar y asesorar Analistas Enseñar a los analistas realizar análisis continuos para garantizar el ajuste / optimización oportuna de las campañas Desarrollar y mantener un sistema de informes estructurado o basado en SQL Comprender tablas de control y proporcionar recomendaciones basadas en hallazgos de MMM u otras pruebas estadísticas a la planificación / compra de decisiones mediáticas Fuerte habilidades analíticas - capaz de analizar datos brutos, sacar conclusiones y desarrollar recomendaciones accionables Experiencia en el análisis de grandes conjuntos de datos Habilidades de presentación fuertes Capacidad comprobada para comunicar conceptos técnicos complejos a un público amplio Información adicional Nuestro lema del Grupo Publicis "Viva La Différence" significa que somos mejores juntos, y creemos que nuestras diferencias nos hacen más fuertes. Significa que honramos y celebramos todas las identidades, en todos los aspectos de la interseccionalidad, y es la base de todo lo que hacemos como organización. Estamos enfocados en fomentar la pertenencia y crear experiencias equitativas para todos los talentos. De acuerdo con la ley aplicable, la compensación se determinará en función de las habilidades, calificaciones y experiencia del solicitante junto con los requisitos del puesto, y la Compañía se reserva el derecho a modificar este rango salarial en cualquier momento. Los roles temporales pueden ser elegibles para participar en nuestro plan médico independiente / empleado temporal a través de un sistema de administración de beneficios de terceros una vez que se hayan cumplido ciertos criterios.