DIGITAL MEDIA Director - Brand Awareness

Director Of Media - Brand Awareness (Freelance) - Parental Leave Coverage

Location : New York, NY (Hybrid : 1-2 days onsite per week in NYC)

Contract Length : ~4 months | Hours : 30-40 per week

Compensation : $45-50 per hour

MUST HAVE EXPERIENCE WORKING WITH TIKTOK, META, GOOGLE WITH BUDGETS OF $5M PLUS.

About Us

Our client is a well known BEAUTY brand that has redefined how consumers and the industry think about beauty.

Role Overview

We're seeking a Director of Brand Awareness for a short-term contract to cover parental leave. This role ensures continuity and momentum for our media initiatives, acting as the primary liaison for external media partners and internal teams. You'll manage strategy, execution, and reporting for campaigns that drive brand awareness and consideration.

Key Responsibilities

• Campaign Strategy & Execution
• Define and execute media strategies across key channels
• Act as main point of contact for external agencies and vendors
• Cross-Functional Collaboration
• Partner with Creative and other teams to deliver campaign assets
• Lead awareness and media strategy with wholesale partners
• Identify new opportunities and stay ahead of trends
• Media Management & Optimization
• Monitor performance, manage budgets, and optimize campaigns
• Compile and share reporting on awareness metrics
• Product Integration
• Manage product integration opportunities and performance reporting

Qualifications

8+ years in marketing, with a focus on advertising and media.

Experience in beauty industry and multi-category brands preferred.

Strong knowledge of ad platforms (Google, TikTok, etc.) and offline channels (OOH, CTV, IRL activations).

Skilled in tools like Looker, Google Analytics, and Haus.

Proven leadership and agency / vendor management experience.

Excellent collaboration, organizational, and communication skills.

Ability to thrive in a fast-paced environment and manage multiple projects.

In this position, you may have access to client or customer systems, confidential and / or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental / vision / term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also :

Email your resume in Word to : pamela.koenig@jobalert.creativecircle.com

Please do NOT change the email subject line in any way. You must keep the JobID : PK3-1884532 in the email subject line for your application to be considered.

Pamela Koenig - Senior Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM / OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 11 / 18 / 2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.