Marketing Strategy Lead, Consumer Bank (Paid Channels)-Vice President

Marketing Strategy Lead- Vice President

The Consumer Bank Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet for the Consumer Bank.

As a Marketing Strategy Lead- Vice President on the Acquisition Marketing team, you will manage paid digital channels such as Paid Search and Paid Social for acquisition marketing programs designed to drive new-to-deposit household growth profitably.

Job Responsibilities :

• Act as a thought leader in paid digital channels, presenting ideas to persuade, educate, and enhance organizational understanding.
• Craft strategic marketing plans using qualitative and quantitative data to produce measurable results.
• Navigate a matrixed organization, influence partners, build consensus, and coordinate audience targeting, channel plans, and creative.
• Work with analytics to understand performance, test results, and profitability; utilize data to drive decisions and optimize marketing.
• Identify new capabilities to improve program performance, support new initiatives, and recommend proactive enhancements.
• Lead reporting efforts, including forecasting, performance analysis, and test result communication.
• Effectively communicate complex digital channel insights and trends to non-technical partners, highlighting actionable opportunities.

Required Qualifications, Capabilities and Skills :

Preferred Qualifications, Capabilities and Skills :