Trade Show Manager

Trade Show Manager

The Trade Show Manager leads the strategic development and execution of a highly effective channel marketing strategy that delivers sustainable results to support our customer loyalty and growth objectives. This position is responsible for enhancing the visibility and awareness of Zurn Elkay's portfolio of solutions and how they meet the specific needs of our customers and channel partners. The position works with key stakeholders to drive adoption of sales, via events, partnerships, sponsorships, and communication programs across strategic market segments & our commercial organization.

Responsibilities :

• Create and execute strategic marketing plans for Trade Shows to drive channel engagement and product awareness in alignment with company growth goals
• Deliver Sales Qualified Leads via in-person engagement at Trade Shows & Events
• Increase the visibility of our products through the development of visual merchandising, marketing collateral, and sales support tools including event merchandising, procurement & management of vendors
• Develop channel-specific training and communication plan for Zurn Elkay's sales rep agencies and channel partners to optimize customer engagement with stocking and merchandising conversion opportunities
• Serve as the liaison and communication conduit between Reps and Zurn Elkay's Marketing teams
• Oversee the development, management, and distribution of Rep communications and sales enablement tools
• Develop and manage the strategic go-to-market channel and communication plans in support of product launches to ensure successful commercialization
• Develop sales and marketing promotional strategies that achieve a measurable increase in brand awareness and incremental sales with key customer accounts
• Lead the strategy and management for key trade shows and internal events reflective of Zurn Elkay's sales and marketing goals that create a consistent and positive experience
• Provide directional leadership on managing exhibit vendors, executing trade show plans, and coordinating the travel, transportation, logistics, and other key elements of each event as needed
• Oversee the management of the Zurn Elkay Gear online store, overseeing all branded clothing and promotional items for the company, including our merchandising vendor relationship
• Work closely with Marketing team to support ongoing priorities, including internal communication process, product presentations, trade shows, research, and competitive intelligence

Qualifications :

Salary Range : $80,000-$110,000

The compensation range(s) identified above are a good faith estimate of the salary expected to be paid as performed from these locations. Actual salaries may vary based on a variety of factors including but not limited to skillset, experience, education and training; and other relevant business and organizational factors. Most candidates will start in the lower half of the range.

Total Rewards and Benefits

Third Party Agency : Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.

Equal Opportunity Employer Minority / Female / Disability / Veteran