Team Esface Basketball Academy is hiring : Content Marketing Specialist in Redwoo

Are you a creative storyteller with a passion for youth basketball and performance-driven digital marketing? Do you thrive in a dynamic environment where you can capture the energy and development of young athletes while driving measurable business results through strategic content creation? If so, we invite you to join our marketing team as our Content Marketing Specialist.

In this role, you'll be the digital voice of Team Esface, working closely with our marketing and sales teams to create compelling content that showcases our 25+ teams, 300+ athletes, and unique academy culture while driving enrollment growth and lead generation. You'll combine your creative skills with data-driven marketing strategies to tell stories that inspire, engage, and convert our target audience into academy families.

Job Responsibilities Performance-Driven Content Creation & Lead Generation

Create and publish daily social media content across Instagram, TikTok, and YouTube optimized for engagement and lead generation

Collaborate with marketing and sales teams to develop content strategies that support enrollment goals and seasonal campaigns

Produce weekly team spotlight videos with rotation coverage ensuring all 24 teams receive equitable exposure while highlighting academy value propositions

Capture and edit real-time tournament content during weekend competitions to showcase academy competitiveness and player development

Develop conversion-focused content including player development highlight reels, parent testimonials, and academy success stories

Analyze content performance metrics across all platforms to identify high-converting content types and optimize future creation

Content Library & Asset Management Organize and maintain extensive content archive including training videos, interviews, guest speaker sessions, and historical footage

Develop searchable database system with proper tagging by team, age group, skill focus, and seasonal relevance

Create standardized content templates ensuring consistent branding across Black Club and TrueLeague materials

Establish efficient video editing workflows capable of handling high-volume tournament weekends

Implement robust archive and backup systems to protect valuable content assets

Community Engagement & Communication Support pre-tournament parent communications with engaging visual content and team highlights

Create educational content for parents explaining coaching philosophies, playing time decisions, and development focus

Produce end-of-season recap videos for each team celebrating growth and achievements

Develop comprehensive onboarding content packages for new families joining the academy

Collaborate with coaching staff on player-specific development content for individual families

Strategic Marketing Support & Campaign Development Partner with marketing team to plan and execute seasonal content calendars aligned with enrollment periods, basketball seasons, and promotional campaigns

Develop signature content series designed to drive brand awareness and lead generation (e.g., “Coach's Corner,” “Player Spotlight,” “Team Esface Way”)

Create recruitment-focused materials showcasing academy results, culture, and success stories with clear calls-to-action

Support paid advertising campaigns by creating high-performing creative assets and analyzing which content generates the best ROI

Collaborate with sales team to understand prospect concerns and create content that addresses common objections and highlights academy differentiators

Research current basketball and youth sports content trends while identifying opportunities to outperform competitors in digital spaces

Work Environment & Expectations You will work primarily at our basketball facility with frequent on-court content capture opportunities

You should dress professionally while maintaining readiness for active court-side content creation

You will work many Saturdays and Sundays during tournament season capturing live content and creating real-time social media posts

Evening work will be required 2-3 nights per week during practice seasons for content capture

Local travel will be required for tournaments and special events throughout the Bay Area

Knowledge, Skills, and Experience Needed Technical Expertise Required

Advanced video editing proficiency using Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve

Graphic design capabilities using Adobe Creative Suite or equivalent professional tools

Multi-platform social media management with demonstrated track record of audience growth

Live streaming experience using platforms such as YouTube Live, Instagram Live, or specialized sports streaming services

Mobile content creation skills enabling quick turnaround tournament and event content

Professional Experience Required 3+ years of content creation experience with strong portfolio demonstrating video editing, social media growth, and measurable marketing results

Digital marketing experience with proven track record of driving leads and conversions through content marketing

High-volume content production experience managing multiple teams or projects simultaneously while meeting performance targets

Experience working with marketing and sales teams to create content that supports business objectives

Analytics and performance tracking experience using social media insights, Google Analytics, Facebook Ads Manager, or similar platforms with ability to optimize based on data

Personal Attributes & Skills Deep understanding of basketball culture and youth development principles

Exceptional organizational skills with ability to manage content needs for 25+ teams

Cultural sensitivity to work effectively with diverse family backgrounds and varying levels of basketball investment

Collaborative mindset with ability to work closely with coaches, directors, and administrative staff

High energy and positive attitude that reflects Team Esface values in all content creation

Flexibility and adaptability for evening and weekend work during peak tournament seasons

Willingness to take on additional marketing projects and assignments as business needs evolve

Required Skills 3+ years of experience in content creation and digital marketing

2+ years of experience in video editing and post-production with focus on performance-driven content

1+ years of experience working with marketing / sales teams to create content that drives business results

1+ years of experience with paid social media advertising and campaign optimization

Experience analyzing content performance data and making data-driven optimization decisions

Strong understanding of basketball fundamentals and youth development principles

Excellent written and verbal communication skills

Ability to work independently while maintaining consistent quality and brand standards

Proficiency in content management systems and digital asset organization

Team Esface-Specific Requirements Embrace our coaching philosophy emphasizing long-term development over short-term wins, character building, and inclusive team culture

Understand and communicate our playing time philosophies for both Black Club and TrueLeague programs appropriately to diverse parent audiences

Reflect our "Code of Excellence" (TECOE) in all professional interactions and content creation

Support our differentiation strategy highlighting our best-in-Bay-Area coaching staff and comprehensive high school preparation focus

Maintain our premium brand positioning while ensuring content remains accessible and welcoming to families in our developmental programs

Performance Expectations Content Production & Marketing Metrics Consistent daily content publication across all platforms with systematic 24-team rotation coverage optimized for maximum engagement and lead generation

Weekly team spotlight videos ensuring every team receives feature coverage while highlighting academy value propositions

Real-time tournament content creation with same-day publishing during competition weekends to maximize recruitment opportunities

Lead Generation & Conversion Targets Measurable increases in qualified leads generated through social media content and campaigns

Improved cost-per-lead metrics for paid advertising campaigns through high-performing creative assets

Content-driven inquiries and enrollments that can be directly attributed to specific content pieces and campaigns

Enhanced conversion rates from social media traffic to enrollment consultations

Performance Analysis & Optimization Regular analysis and reporting on content performance across all platforms with actionable insights for marketing team

Data-driven optimization of content strategy based on which formats, topics, and posting times generate the best results

Successful collaboration with sales team to create content that addresses prospect concerns and accelerates the enrollment process

Salary Range $55,000 - $70,000 annually based on experience and portfolio strength

About Team Esface Team Esface is a youth basketball academy dedicated to transforming young lives through the power of basketball. We offer a range of programs, including club teams, camps, clinics, and private training, all designed to teach basketball fundamentals, instill life leadership qualities, and build community.

We're a fast-paced, passionate team that loves the game and is committed to making a positive impact. We work hard, play hard, and are always looking for ways to grow and improve.

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