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Admissions and Marketing Coordinator

Admissions and Marketing Coordinator

Diocese of Phoenix Catholic SchoolsPhoenix, AZ, US
11 days ago
Job type
  • Full-time
Job description

Roman Catholic Diocese of Phoenix

Catholic Schools Office

Admissions Coordinator Job Description

I. POSITION TITLE : Admissions and Marketing Coordinator

Department : Catholic Schools

Grade :

Supervisor : Principal

II. PURPOSE AND SCOPE :

The Admissions and Marketing Coordinator, as a member of the administrative team, works closely with the Principal, Admissions and Communications Coordinator, and Registrar. They have a thorough understanding of the school's curriculum and philosophy and are committed to supporting the school's vision. This role is responsible for managing sensitive applicant and student information, requiring strict adherence to confidentiality protocols and compliance with all relevant privacy laws and school policies.

III. PERFORMANCE RESPONSIBILITIES AND ESSENTIAL JOB FUNCTIONS :

A. Strives to achieve the goals of Catholic education :

  • Embraces the Catholic philosophy of education.
  • Promotes and lives gospel values and Catholic moral teaching.
  • Upholds the doctrinal teachings of the Catholic Church.

B. Duties include, but are not limited to the following :

  • Branding and Marketing
  • Develop and implement a comprehensive branding effort for the school.
  • Provide leadership to the school community for the St. Theresa Catholic School brand by developing and enforcing brand standards as well as reviewing and approving all collateral and web-based communications.
  • Provide oversight and leadership to the school's website by coordinating the content, news, and videos.
  • Develop and implement a comprehensive marketing plan for the school. The plan should include an internal marketing strategy to reinforce the school's core brand messages and customer satisfaction to the parent community.
  • Develop and manage the marketing budget, ensuring cost-effective strategies and initiatives.
  • Oversee the creation and production of marketing materials, including advertisements, brochures, flyers, and promotional items.
  • Monitor marketing materials, including the website for accuracy, ensure that the most current school information is posted.
  • Monitor and analyze marketing and communication metrics to measure the effectiveness of campaigns and initiatives and make data-driven recommendations for improvement.
  • Stay up-to-date with industry trends, best practices, and emerging technologies to optimize marketing and communication efforts.
  • Recruitment
  • Develop, implement, and manage the new family / student recruitment plan.
  • Plan and execute community events and outreach programs to raise awareness about St. Theresa's mission and programs.
  • Aggressively strive to reach and / or exceed all of the recruitment goals for inquiries, campus visits, acceptances, and new student enrollees.
  • Provide a customer-centered, campus visit program and follow-up for all inquiries and applicants.
  • Increase awareness of the school through feeder schools, churches, and other groups.
  • Encourage and facilitate the involvement of parents in the recruitment strategy.
  • Create and work with a team of parent volunteers in the Parent Ambassador Program.
  • Create and work with a team of students in the Student Ambassador Program.
  • Motivate and facilitate the involvement of all faculty and staff in the recruitment process.
  • Report weekly on the progress toward recruitment goals to administration.
  • School Tours
  • Provide tours to prospective students and their families as well as to alumni and school visitors
  • Manage registration
  • Send Calendar Invite to teachers and staff
  • Welcome Sign
  • Provide Information (brochure, folder)
  • Goody bag and water (STCS label)
  • Send thank you card to family
  • Develop a Virtual Tour (Website)
  • Shadow Days
  • Schedule Shadow Days for prospective students
  • Manage registration
  • Calendar Invite to teachers and staff
  • Cup w / school logo filled with candy
  • Send thank you card to family
  • Events
  • Parent Ambassador Training, Scheduling
  • Student Ambassador Training, Scheduling
  • Meet the Teacher (EduKits)
  • Information Nights, Parent Coffees
  • Open House (Fall / Spring)
  • Taste of Kindergarten
  • Application Process
  • Assist parents with online applications
  • Discuss in-parish discounts or out of parish status with parents, providing current and accurate information
  • Provide information regarding tuition and aid, assist with application process
  • Facilitate screening process for potential incoming students
  • Submit application, test results, and records to Principal for review
  • Send parent enrollment notification (accept / deny)
  • Monitor and report all trends in school admissions to administration
  • Make regular reports to the faculty and staff regarding admissions activities.

    • C. Establishes positive school-community relationships by :

  • Maintaining cooperative relations with all in the school community
  • Promoting respectful and positive school relationships
  • Maintaining awareness of his / her role as a Catholic school administrator and his / her impact on the community
  • Providing for regular communication and collaboration with administration and teachers
  • Attending and actively participating in school activities and functions

    • D. Continued professional development by :

  • Participating in professional activities and joining appropriate professional organizations
  • Attending diocesan sponsored in-services and meetings associated with the position
  • Attending and actively participating in school faculty meetings and in-services
  • Actively participating in the process of continuous school improvement
  • Maintaining personal professional development records

    • E. Performs any other job-related tasks deemed necessary and / or assigned by the Principal.

    IV. KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED TO PERFORM ESSENTIAL JOB

    FUNCTIONS :

  • Must be creative and show initiative
  • Must have good organizational, time management, problem solving and critical thinking skills
  • Must have an ability to observe and actively listen in assessing program needs
  • Must have the ability to work cooperatively with others as well as the ability to delegate
  • Must use verbal and written language correctly.
  • Must demonstrate personal self-discipline, be adaptable and flexible in routine and unexpected situations.
  • Must use good judgment in daily encounters.
  • Must maintain appropriate grooming and dress at all times as stated in the faculty handbook.
  • Must be willing to work weekday evenings and weekend school events as needed

    • V. MINIMUM QUALIFICATIONS

  • Must hold a Bachelor's Degree In marketing, communications, public relations, or a related field.
  • 2+ years of experience in admissions, recruitment, or related field.
  • Proven experience in marketing and community relations, preferably in the nonprofit sector.
  • Excellent written and verbal communication skills.
  • Experience in developing and implementing marketing and communication strategies.
  • Proficiency in social media management, website content management, and other digital communication tools.
  • Passion for the school's mission and commitment to serving the community.
  • Must be a practicing Catholic and be willing to sign a Profession of Faith
  • Received Safe Environment Training and signed the Code of Conduct.
  • FBI Fingerprint clearance completed.
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    Marketing Coordinator • Phoenix, AZ, US