Vice President, Brand Marketing and Customer Experience

Vice President, Brand Marketing and Customer Experience

About the Company

Globally renowned retail group

Industry

Retail

Type

Privately Held

About the Role

The Company is seeking a Vice President of Brand Marketing and Customer Experience to lead the development and execution of a comprehensive marketing and customer experience strategy. The successful candidate will be responsible for defining the customer journey across all channels, driving brand growth and positioning, and ensuring that marketing efforts result in measurable commercial outcomes. This role involves overseeing integrated campaigns, managing CRM and loyalty programs, and partnering with various teams to design seamless customer experiences. The VP will also be expected to leverage customer insights and analytics to continuously optimize performance and champion a customer-first mindset throughout the organization.

Applicants for the Vice President of Brand Marketing and Customer Experience role at the company should have a proven track record in leading marketing and customer experience initiatives. The role requires a strategic leader who can provide direction to brand, marketing, and CX teams, and foster a culture of creativity, accountability, and high performance. Experience in managing integrated campaigns across various channels, including ATL, social, CRM, and in-store, is essential. The ideal candidate will have a strong background in CRM and loyalty program management, as well as the ability to partner with cross-functional teams to enhance the customer journey. A data-driven approach, with a focus on personalization and the ability to measure and optimize performance, is also a key requirement.

Hiring Manager Title

CEO

Travel Percent

Less than 10%

Functions

• Marketing