Marketing Analyst

Job Description

Job Description

Marketing Analyst

Description :

• Engagement & Infrastructure team (E&I) supports the broader Public Policy department that shapes the legislative, regulatory, and reputational environment in which our business operates. The teams within the department have varying data infrastructure and tooling needs to effectively engage with hosts, guests, politicians, regulators, and opinion leaders. E&I’s technology stack leverages a combination of internal and external products that collectively inform the Policy team’s strategies and scale our messaging and data in support of fair short-term-rental regulations.
• This role requires analytic expertise to curate audiences for political outreach, compliance and reputational marketing. Additionally, this person will glean insights from the Policy team’s digital and offline efforts. Through visualizations and proactive analysis, this person will make the efficacy of our work and insights from it accessible to the Policy team and cross-functional partners supporting our reputational, legislative and advocacy efforts. This role will also dive into the nuances of our tooling and data integrations, intersecting with non-technical and technical stakeholders.

Duties :

Analyze the engagement in and efficacy of Policy’s marketing initiatives and distill insights for colleagues across the world. This includes analysis across marketing channels (email, sms, app, web), ads (digital, tv, direct mail), and reputational trends from news and social activity.

Build engagement intuitive self-service data visualizations to capture marketing engagement trends and attribution.

Leverage behavior based audience criteria and learnings from previous outreach / experiments to drive strong engagement and conversions in political advocacy and regulatory compliance.

Work closely and cross functionally with Data Science and Engineering partners to represent Policy marketing and comms data structures and needs.

Build relationships with local and regional Policy Comms teams around the world to support their local data and analytics needs.

Support data pipeline development to clean, aggregate and transmit data into Policy’s central tool, Policy Cloud (Salesforce CRM.)

Develop data pipelines to generate and refresh custom audiences, collaborating with the E&I production team to launch and optimize outbound marketing campaigns.

Manage the integration of external data for Policy’s stakeholders into databases and marketing platforms, including data provided by Policy teams and data acquired through vendors / partnerships.

Requirements :

6+ years experience in business intelligence, analytics or data science.

Expert in SQL

Expert in Python

Experience working with complex and big data systems across a multitude of relationships and metrics. Ability to apply a creative and nuanced perspective to look beyond common data indicators in order to meet business goals.

Ability to self-serve and take the initiative to find answers to technical questions. Capable of exploring global data across tens of thousands of geographies with diverse business, competitive, and demographic characteristics.

Experience analyzing marketing campaigns performance and building attribution models to relate engagement data to conversion data.

Expertise designing and running marketing experiments.

Talent for breaking down complex technical concepts into common language and acting as a bridge between technical and departmental stakeholders.

Familiarity with B2C marketing, political / advocacy marketing is a plus.

Compensation :

$57.21-62.07 / hr W—2

Req ID :

36468025