Chief Operating Officer (Dallas)

About the Company

The Chief Operating Officer (COO) provides executive leadership across all Fitness locations and business units (current & future), ensuring financial success, operational consistency, and cultural alignment with company's mission to Care, Educate, and Inspire.

About the Role

This role translates strategic vision into actiondriving excellence across departments, leading senior leadership, and preparing the company for scalable multi-location growth. The COO partners directly with the CEO to oversee business strategy, people development, and system design.

Responsibilities

• Executive Leadership & Culture
• Lead the Senior Leadership Team (AGM, Business Development Officer, Program Managers, and Department Heads) to ensure alignment on goals and execution.
• Champion company's pillarsCare, Educate, Inspirethrough leadership presence, communication, and accountability.
• Build organizational depth by identifying and mentoring emerging leaders.
• Oversee internal communication systems and leadership rhythms (Level 10 meetings, quarterly reviews, strategic planning).
• Foster a culture of clarity, trust, and ownership across all teams.
• Financial Management & Performance
• Own company-wide P&L, financial forecasting, and performance analysis.
• Collaborate with CEO and finance to build and manage annual budgets.
• Track department performance vs. projections and identify course corrections.
• Ensure margins and expense ratios align with profitability goals.
• Oversee pricing strategy, revenue diversification, and membership retention.
• Operational Systems & Growth
• Standardize SOPs, playbooks, and training systems across locations.
• Oversee implementation of CRM, data, and reporting tools (Zoho, Analytics, etc.).
• Drive efficiency and cross-department collaboration between Programs, Cafe, Front Desk, and Care Teams.
• Lead compliance, risk management, and facility operations.
• Ensure scalability of all systems to support additional sites.
• Team Development & Accountability
• Build leadership pipelines by developing Program Managers and AGMs.
• Ensure KPI scorecards are implemented and reviewed across all departments.
• Conduct quarterly performance reviews for direct reports and oversee compensation planning.
• Establish clear promotion tracks, succession plans, and recruiting strategies.
• Hold teams accountable through transparent feedback, evaluation, and recognition systems.
• Strategic Expansion & Partnerships (Optional)
• Lead multi-site expansion planning, including site selection, facility buildout, and launch readiness.
• Create staffing, training, and marketing timelines for new locations.
• Evaluate partnership and acquisition opportunities for strategic growth.
• Represent the company in community, corporate, and investor partnerships.
• Report progress and growth metrics directly to the CEO and ownership team.

How to Be Successful (Results)

Qualifications