Digital Channel Marketing Specialist

WHO WE ARE

At American Meadows, our Purpose is Doing Good Through Gardening. Our two brands serve distinct audiences : American Meadows is the leading authority on meadowscaping, while High Country Gardens specializes in sustainable gardening for the Western U.S. With over a decade of double-digit growth and a passionate customer base of gardeners nationwide, we're entering a pivotal chapter — investing in new tools, new talent, and new ways of working to help even more people grow something meaningful.

WHO YOU ARE & WHAT YOU'D DO

We're looking for a data-driven performance marketer who can translate numbers into predictable growth. Reporting to the Director of Marketing, the Channel Marketing Specialist will own the day-to-day execution, optimization, and reporting of our paid media program across search, social, shopping, and emerging channels.

You'll manage agency partners, monitor pacing and performance, and make proactive recommendations that improve efficiency, accuracy, and return on spend. You'll also play a key supporting role in planning, forecasting, and testing new growth opportunities — helping us strengthen our acquisition engine for the long term.

This role is ideal for someone who's hands-on with platforms, analytical by nature, and energized by measurable results. You don't just run campaigns — you run them with purpose and know how to connect tactics to company goals.

KEY RESPONSIBILITIES

Paid Channel Performance Management 50%

• Lead the planning, execution, and optimization of paid search, shopping, social, display, remarketing, and emerging paid channels to ensure forecastable, consistent performance.
• Manage agency relationships through clear, consistent communication to ensure accountability to goals, alignment on priorities, and proactive issue resolution.
• Collaborate with Brand and Merchandising teams to align paid media investment with shopper personas, category performance, and product priorities.
• Evaluate channel data and make data-driven recommendations to improve efficiency, return on ad spend, and customer acquisition growth.
• Provide agency context briefs linking product updates to paid media priorities.
• Report on customer file growth and retention.
• Incrementality testing and reporting.

Channel Reporting & Insights 20%

Planning & Strategy Support 20%

Emerging Channels & Innovation 10%

WHAT YOU BRING

REQUIREMENT FOR APPLICATION :

We don't want a generic cover letter. Instead, show us how you think :

Don't overdo it. We're more interested in how you think than how you write.

OUR CULTURE

We take our work seriously, but not ourselves. Our company blends data and creativity, and we celebrate both experimentation and impact. Whether you're collaborating remotely or at our Vermont HQ, you'll be part of a team that believes in Doing Good Through Gardening — and occasionally breaks for taco trucks, bagpipes, or spontaneous "Don't Stop Believin'" singalongs.

THE PERKS

Estimated Base Salary Range : $65-75K, depending on experience.

This role reports to the Director of Marketing and does not have direct reports.

HOW TO APPLY

If this work sounds invigorating and you are excited to learn more, please complete the "Requirement for Application" as outlined above and submit a resume to

jobs@americanmeadows.com

American Meadows is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such aid, and no applicant will be penalized because of such a request.