Product Marketing Manager

Product Marketing Manager

Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977, we've been building an ecosystem of intuitive tools designed for public safety agencies, forensic labs, court systems, schools and other institutions. Through purposeful integrations and a selective growth strategy, we focus on improving workflows to help our customers achieve more efficient operations, better service and more just outcomes.

Our teams are driven by innovation, expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem, you'll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If you're passionate about making a meaningful difference, we'd love to hear from you.

The Role

As a Product Marketing Manager, you will play a pivotal role in shaping go-to-market strategies, driving product adoption and influencing revenue growth. You'll lead the development of compelling product positioning and messaging, orchestrate cross-functional initiatives and serve as a strategic partner to Sales, Product and Customer Success teams. This role demands a blend of strategic thinking, market insight, and executional excellence to deliver high-impact marketing programs across channels.

You will own the end-to-end lifecycle of marketing campaigns, from ideation to performance analysis, leveraging both account-based and traditional marketing approaches. You'll also be responsible for creating solution-specific content, enabling sales teams and ensuring brand consistency across all touchpoints. As a subject matter expert, you'll stay ahead of industry trends and translate insights into actionable strategies that elevate our market presence.

Strategic Positioning & Messaging

• Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals

Cross-Functional Leadership

Campaign Ownership

Content Strategy & Development

Sales Enablement

Brand Stewardship

Performance Analytics

Market Intelligence

Thought Leadership

What You'll Bring

Versaterm is committed to building and supporting inclusion, diversity, and equity, and sustaining a barrier-free environment. Accommodations are available, on request, throughout all aspects of the selection process. These principles apply to the terms and conditions of employment at Versaterm. For detailed information on our accessibility policies, please contact info@versaterm.com.