Digital Marketing Manager, Marketing - Lakeland Job at Publix Super Markets, Inc

34117BR

Position Title :

Digital Marketing Manager, Marketing - Lakeland

Department : Marketing

Location : Lakeland, FL

Description :

We are seeking an experienced email marketing expert with hands-on experience utilizing Salesforce Marketing Cloud (SFMC) to develop dynamic email communications. The ideal candidate should be proficient in SFMC AMPscript language and capable of explaining product capabilities to both business and technical audiences. Certification as a Salesforce Marketing Cloud Email Specialist, Consultant, or Admin is preferred. Additionally, this role involves facilitating strategic discussions with internal stakeholders to define and document business and technical requirements based on use cases. Additional responsibilities include :

recommending and supporting digital marketing strategies that effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlines

serving as the Marketing digital channel development and implementation subject matter expert for paid search

performance of assigned digital campaigns and projects

effectively managing established digital channel multimillion dollar executional budgets

promoting digital marketing through participation in department educational training and self-education opportunities

dedicating time to marketing innovation and quality improvement

managing special Marketing Communications related assignments

Req ID : 34117BR

Hours of Work :

Minimum 45 hours per week.

Facility :

Lak Publix Corporate Office B003

State : Florida

Frequency of Pay : Monthly

Minimum Base Pay : 6,660

Additional Preferred Qualifications :

Additional Information :

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.

Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.

In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

For this position, Publix does not and will not file a petition or application with the USCIS or Department of State on behalf of any noncitizen for any immigration-related benefit to work and / or to continue to work in the United States, e.g., an H-1B or TN petition or permanent residence.

Address :

3300 Publix Corporate Parkway

Potential Annual Pay with Bonus :

86,580 - 129,935

City : Lakeland

Year End Bonus :

As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

Maximum Base Pay : 9,995

Required Qualifications :

Bachelor's degree in Marketing, Advertising, Technology or Communications or equivalent experience

At least four years of digital channel execution experience in Marketing or Advertising

Highly skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms

Strong understanding of digital applications / platforms (examples : mobile, web, tablet, digital and social)

Knowledge of current and future trends in digital marketing and communications platforms and applications

Knowledge of digital and social media analytics (Example : web analytics platforms, such as Google Analytics, Urchin)

Knowledge of budgetary management, metrics and reporting

Knowledge of content management and ecommerce systems

Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization

Knowledge of video optimization for search and performance

Knowledge of Marketing project workflow process and digital process lifecycle

Astute attention to detail and accuracy

Ability to demonstrate leadership skills

Team player attitude

Analytical skills

Persuasiveness and negotiation skills

Ability to handle multiple priorities while ensuring a high degree of accuracy

Passion for delivering great work and meaningful results

Excellent verbal, written and presentation communication skills

Willingness to travel up to a week at a time with overnight stays

Preferred Qualifications :

Master's degree in Marketing or Advertising

At least six years of digital channel execution experience in Marketing or Advertising

Zip Code : 33811-3311

Benefits Information :

Employee stock ownership plan that contributes Publix stock to associates each year at no cost

An opportunity to purchase additional shares of our privately-held stock

401(k) retirement savings plan

Group health, dental and vision plans

Paid Time Off

Paid Parental Leave

Short- and long-term disability insurance

Tuition reimbursement

Free hot lunches (buffet-style) at facilities with a cafeteria

Visit our website to see all of our benefits : Benefits - Jobs (publix.com) ()