Temp Marketing Strategist

Job Description

Job Description

Marketing Strategist – Demand Generation & Partner Focus

Contract : 6-Month Contract (Potential for Extension)

Rate : $144 / hour

Reports to : U.S. CEO

Location : Preferred – East Coast (Orlando or Boston preferred). Remote or hybrid arrangements may be considered for qualified East Coast candidates.

Note : West Coast applicants not considered due to travel and time zone alignment with East Coast and U.K. teams.

About the Opportunity

A leading global provider of employee benefits and pension administration is seeking an experienced Marketing Strategist (Contract) to strengthen demand generation and partner marketing programs. This position will play a key role in accelerating top-line growth through data-driven marketing strategies, agency collaboration, and amplification of an innovative AI-powered product suite.

Reporting directly to the U.S. CEO, the Marketing Strategist will shape and execute initiatives that elevate brand awareness, expand channel partnerships, and enhance go-to-market performance. All within a fast-moving, client-centric organization undergoing digital transformation.

Key Responsibilities

1. Marketing Strategy & Planning

Define and implement a comprehensive marketing strategy aligned with corporate goals.

Establish measurable objectives to reach decision-makers such as Chief People Officers and Heads of Compensation & Benefits.

Drive brand recognition and association with innovation, technology, and trust.

2. Agency Selection & Management

Lead an RFP process to identify, evaluate, and onboard a new marketing agency.

Ensure alignment with demand generation, channel programs, and product amplification goals.

Oversee agency performance to deliver quick wins and measurable ROI.

3. Product Amplification

Design and execute campaigns to amplify the company’s AI-driven product portfolio.

Implement full-funnel marketing tactics including digital, ABM, and content-driven initiatives.

Optimize performance through analytics and continuous A / B testing to improve lead quality and conversion.

4. Channel & Partner Marketing

Build and strengthen co-marketing programs with brokers, consultants, and strategic partners.

Develop partnership marketing frameworks that increase broker-sourced revenue and client retention.

Create co-branded campaigns and joint initiatives to drive pipeline growth and deepen relationships.

5. New Product Go-to-Market Leadership

Lead the go-to-market strategy for a flagship AI-powered product in the benefits administration space.

Craft compelling narratives, campaigns, and content showcasing innovation and client outcomes.

Measure impact through KPIs such as lead quality, conversion rates, and ROI (more than 4x target).

6. Cross-Functional Collaboration & Reporting

Partner closely with Sales, Product, Customer Experience, and Finance to align marketing initiatives with business goals.

Utilize integrated dashboards to connect CRM and revenue data for end-to-end performance tracking.

Report progress, insights, and growth metrics to leadership, ensuring accountability and adaptability.

Required Qualifications

10+ years of B2B marketing experience with proven success in demand generation, channel / partner marketing, and product launches.

Strong experience in marketing agency selection, RFP processes, and vendor management.

Demonstrated success amplifying innovative, technology-driven solutions—experience in benefits administration, HR tech, or insurance is a plus.

Equal Opportunity Employer / Disabled / Protected Veterans

The Know Your Rights poster is available here :

https : / / www.eeoc.gov / sites / default / files / 2023 -06 / 22- 088_EEOC_KnowYourRights6.12.pdf

The pay transparency policy is available here :

https : / / www.dol.gov / sites / dolgov / files / ofccp / pdf / pay - transp_%20English_formattedESQA508c.pdf

For temporary assignments lasting 13 weeks or longer, the Company is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.

We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.

AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.

https : / / e- verify.uscis.gov / web / media / resourcesContents / E - Verify_Participation_Poster_ES.pdf

We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants : Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

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Company Description

This company offers growth and a great group of people to work with.

Company Description

This company offers growth and a great group of people to work with.