Marketing Operations Manager

Marketing Operations Manager

We're looking for a Marketing Operations Manager to be the architect of our marketing technology stack and customer journey. You'll play a critical role in ensuring our marketing efforts are efficient, data-driven, and seamlessly integrated with our sales processes.

Responsibilities

• Marketing Automation Ownership : Own and optimize our marketing automation platform (HubSpot), including lead lifecycle management, nurture programs, lead scoring, routing, and integration with Salesforce.
• Lead Flow Management : Manage the flow of leads across the entire marketing and sales funnel, ensuring accurate tracking of MQLs (Marketing Qualified Leads), SALs (Sales Accepted Leads), SQLs (Sales Qualified Leads), and Closed-Won opportunities. You'll also collaborate with the Sales Operations team on routing rules and SLAs (Service Level Agreements).
• Scalable Infrastructure : Build scalable program templates, email and landing page assets, and tokens to enable efficient campaign execution across all marketing teams.
• Data Integrity & Maintenance : Monitor and troubleshoot syncs between HubSpot and Salesforce, proactively identifying and resolving any data integrity issues.
• Campaign Support : Support campaign execution by managing the campaign setup, QA (Quality Assurance), and launch processes in coordination with marketing team members.
• Performance Reporting : Be the data-driven voice in the room, partnering with marketing and analytics teams to guide the development of dashboards and reports that track performance, attribution, funnel conversion, and ROI (Return on Investment).
• Best Practices & Compliance : Champion best practices for database hygiene, segmentation, compliance (GDPR, CAN-SPAM, TCPA), and naming / taxonomy conventions.
• Automation & Innovation : Identify opportunities for automation and personalization, including the use of AI to enhance targeting, content delivery, and overall funnel velocity.
• Martech Leadership : Lead or support Martech projects, including tool evaluations, integrations, and the implementation of new capabilities.

Qualifications