Marketing Analytics Operations Manager

Marketing Analytics Operations Manager

We're looking for a Marketing Analytics Operations Manager to be the operational backbone of our marketing team. You'll blend technical expertise in data and systems with a deep understanding of marketing strategy to build a scalable foundation for our reporting and analytics. Your work will be crucial in proving the ROI of our marketing campaigns and understand customer behavior, and drive business growth.

What You Will Do Daily

• Develop and maintain reporting in Salesforce to analyze the performance of our marketing campaigns and channels.
• Track, analyze, and report on the effectiveness of our marketing activities, providing actionable insights into which initiatives are generating pipeline and revenue.
• Create and optimize dashboards in Salesforce to provide a clear, centralized view of lead flow, conversion rates, engagement, attribution and the impact of marketing activities on the sales funnel.
• Develop and manage a systematic process for segmenting our user databaseusing product usage, behavior, and health datato identify ideal candidates for marketing campaigns.
• Proactively identify data anomalies and inconsistencies in our marketing data, ensuring accuracy and reliability for all reporting.
• Collaborate closely with the Business Technology team to maintain and optimize our marketing technology stack and data infrastructure.
• Partner with the Sales and Marketing teams to define key metrics, build custom reports, and answer critical business questions about lead quality and engagement.
• Audit and maintain data quality to ensure reliable targeting and segmentation for all marketing initiatives.

The Experience You Will Need

Why You Will Love It Here

Benefits of Working With Sonar

We Value Diversity, Equity, and Inclusion : At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date. We do not currently support visa candidates in the US. Applications that are submitted through agencies or third party recruiters will not be considered.