Content Strategy Coordinator Job at Barnes & Thornburg LLP in Grand Rapids

Summary

At Barnes & Thornburg (B&T), a national law firm with more than 800 attorneys in 23 offices, change is relentless and so are we. In an evolving business landscape, we stand ready at a moment’s notice, adapting with agility and precision to achieve the highest goals for our clients. Our Client Growth and Marketing team serves its clients — 800 legal professionals across 50 practices — with the same energy and commitment.

The Marketing Communications team currently seeks a Content Strategy Coordinator to support the execution of content strategy that enhances the firm’s brand, reputation, and client engagement. Reporting to the Senior Content Strategy Manager, the Content Strategy Coordinator will support our content and editorial initiatives for all external marketing communications.

This role requires someone with a strategic mindset who can coordinate tactical projects, combined with exceptional writing and editing skills. You’ll help translate complex legal concepts into compelling, accessible marketing content across multiple channels, as well as coordinate content production with internal and external teams and partners.

Essential Duties and Responsibilities

Content Coordination

• Assist in content creation that highlights the expertise of B&T attorneys and practice areas, and supports business development objectives
• Oversee the publication of all written communications including a high volume of website content, blog posts, client alerts, newsletters, articles and other marketing materials, in close coordination with the Digital Marketing team and Communications team
• Lead the bio and headshot process for incoming lateral partners and associates, as well as current attorneys, legal professionals and key personnel across the firm
• Coordinate the nomination and submission process for awards and rankings that recognize B&T’s attorneys and practices both regionally and nationally
• Maintain project trackers and editorial calendars to ensure the team delivers a consistent, high-quality content stream across all marketing platforms
• Collaborate with Communications team and Digital Marketing team to identify content opportunities and coordinate the content creation and production process and schedule
• Proofread and copyedit sophisticated legal content including client alerts, ad copy, practice descriptions, bios, thought leadership articles and other marketing collateral
• Transform complex legal analyses into clear, engaging content for various legal and non-legal audiences including clients, prospects and industry publications
• Ensure all content maintains B&T’s voice, meets brand standards, follows the editorial style guide and complies with legal advertising requirements

Content Coordination & Production

Cross-Functional Collaboration

Knowledge, Skills and Abilities

Seniority level

Employment type

Job function

Industries

#J-18808-Ljbffr