Product Marketing Manager

Job Description

Job Description

About Iru

Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.

Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Notion, Cursor, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.

The Opportunity

Iru is seeking a Product Marketing Manager to accelerate our growth in the rapidly evolving endpoint security market. As IT teams face increasing cyber threats and resource constraints, you'll help position our platform as the essential solution. You'll join a best-in-class team with strong product-market fit and accelerating growth.

If you thrive on distilling complex product capabilities into clear value propositions, excel at creating sales and marketing assets, and can influence cross-functional teams towards success, this role offers significant growth opportunities.

This role is based in our Miami office (Coral Gables) and is in-office 5 days per week.

How you'll make a difference

• Plan and execute for product launches including messaging, content creation, and cross-functional coordination
• Identify opportunities for breakthrough campaigns that drive awareness and adoption
• Be the go-to person for teams who need your guidance in messaging and positioning for demand gen campaigns, events, sales collateral, and training
• Create content and guide the product storytelling for emails, landing pages, ads, and more
• Drive internal and external awareness of existing product differentiators and new features
• Know each step of the buyer journey, identify gaps that product marketing can solve, and execute
• Own or support strategic go-to-market campaigns. Partner closely with sales, product, and demand generation teams to create world-class marketing experiences
• Enable sales teams with training, collateral, and competitive intelligence
• Conduct buyer and customer research, building a deep understanding of personas, customers, and market segments.
• Analyze competitive intelligence, deal data, and customer feedback to inform positioning and strategy
• Synthesize market insights to identify new opportunities and refine messaging
• Help establish product marketing best practices as the function grows

What you bring

Benefits & Perks

Competitive salary

100% individual and dependent medical + dental + vision coverage

401(K) with a 4% company match

20 days PTO

Flexibility to work from anywhere for up to 30 days per year

Iru Wellness Week the first week in July

Equity for full-time employees

Lunch stipend provided Monday through Friday

Up to 16 weeks of paid leave for new parents

Paid Family and Medical Leave

Modern Health mental health benefits for individuals and dependents

Fertility benefits

Working Advantage employee discounts

Onsite fitness center

Free parking

Exciting opportunities for career growth

We are excited to be serving a significant need for a fast-growing market, and are proud of the high-performing team we have brought together so far. If you’re someone who wants to engage in new, exciting projects that will challenge your skills in the best way possible, we would love to connect with you.

At Iru, we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.

Iru is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.