On is hiring : Senior Lead - Creative in New York

In Short

As the Senior Lead - Creative, you will champion On's brand vision across Latin America and Brazil, leveraging the power of storytelling through athlete achievements, community passions, and innovative products to craft disruptive, effective, and culturally impactful work. Reporting to the Head of Creative Studio (with a dotted line to the Head of Marketing, LatAm / Brazil) on the Americas Creative Studio team, you will support the AMER region with a focus on LatAm / Brazil, elevating On's brand image and connecting with diverse communities. This role leads all creative endeavors to ensure consistent storytelling and impactful commercial initiatives.

Your Mission

• Provide comprehensive creative leadership and approval for all initiatives across LatAm (distributor e-commerce, DMS, store events, run clubs) and Brazil (DTCr + DTCe)
• Approve and guide creative for races, expos, in-store activations, out-of-home advertising, and all locally produced elements, ensuring core brand storytelling and commercial franchise direction are consistently applied through toolkits, content, and brand guidelines
• Champion On's visual identity and brand image for LatAm / Brazil communities, collaborating closely with regional marketing teams to identify and address consumer needs
• Oversee all creative touchpoints for the LatAm / Brazil market, including art direction, graphic design, studio production, copywriting, and spatial design, vetting and overseeing regional freelance and external creative resources from brief to final delivery
• Develop innovative creative concepts that solve complex challenges, generating ideas for both established and emerging platforms to create business impact and cultural moments
• Lead creative concepts and development for key Americas regional brand initiatives, such as SquadRaces, and contribute expertise on diverse communities to North American projects like Clubhouse Nights
• Partner with Studio Management to maintain a transparent creative process and ensure the on-time delivery of all briefed projects, collaborating with creatives, designers, and production to execute ideas with creative excellence while preserving the integrity of the core concept
• Lead by example, proactively inspiring and providing guidance to the broader creative team and the department

Your Story

Your Team

The On Creative Studio is the heartbeat of our brand's expression. We are a global team of diverse designers, visual storytellers, copywriters, filmmakers, and photographers, working together to bring the On brand to life across every touchpoint. We craft compelling narratives, design impactful visuals, and produce experiences that resonate with our community and amplify our mission to ignite the power of human spirit through movement. We champion innovation, embrace collaboration, and constantly seek new ways to push creative boundaries while maintaining our distinct Swiss-engineered aesthetic. Our work spans across product launches, digital campaigns, retail experiences, and global brand initiatives, always striving for excellence and authenticity.

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