Brand Manager

Job Description

The Brand Manager is responsible for developing and implementing strategies that drive brand awareness, consistency, and loyalty across all touchpoints for the WonderFold core business and emerging. This role focuses on building a cohesive brand identity, managing marketing campaigns, and ensuring all communications align with the brand’s core values and vision. Additionally, the Brand Manager takes ownership of planning and executing brand events, handling logistics to ensure impactful and seamless experiences. The ideal candidate is a creative thinker with strong project management skills, a passion for storytelling, and a deep understanding of consumer behavior and market trends.

Essential Functions / Responsibilities :

Brand Strategy & Planning :

• Implement brand strategies that align with the company’s business objectives and overall growth plans.
• Execute the development of annual brand plans, including marketing objectives, key initiatives and budget allocation.
• Assist in the alignment with the Sr Leadership team on marketing plans including socializing with the larger marketing team to ensure full alignment on the plan for executing.
• Be the voice of marketing in all collaboration sessions with design, sales, customer service, studio, creative development etc. ensuring that WonderFolds brand positioning, value proposition and core target are being represented.
• Help Lead and inspire agency partners to deliver plans, programs and executions that are aligned with marketing objectives.

Market Research & Consumer Insights :

Brand Activation & Campaign Management :

Performance Tracking & Reporting :

Budget & Resource Management :

Leadership & Team Development :

Required Skills / Abilities :

Education and Experience :

Physical Requirements :