Marketing Analyst (Web, Adobe)

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Job Description

Must Have Technical / Functional Skills :

Digital : Adobe Analytics; Analytics; Digital : Business Intelligence and Analytics Tools; Digital : Web Analytics Tools; Digital : Big Data Platforms; azure dev ops; Digital marketing; Adobe : customer journey analytics; Microsoft Clarity; Content Square; Azure Data Lake; Digital : Adobe Target; Data Analysis

Technical Skills

9+ years’ experience in digital marketing analytics, preferably for online retail or e-commerce.

Extensive hands‑on experience with Adobe Analytics (including dashboard creation, data pulls, and insights generation).

Strong proficiency in exploratory data analysis, statistical techniques, and data storytelling.

Experience in building, maintaining, and optimizing reporting tools and dashboards (Power BI familiarity a plus; development not required).

Proficient in synthesizing data from multiple sources, identifying anomalies, and generating actionable insights.

Familiarity with tools such as Adobe Customer Journey Analytics, Adobe Target, Adobe Analytics.

Ability to support business performance reviews, analyze trends / anomalies, and track marketing program effectiveness.

Strong data and web analytical skills and working experience in same.

Strong analytical skills with the ability to collect, organize and analyze information with attention to detail and accuracy.

Desirable Technical Skills

Experience in a Big Data environment is a plus.

Experience with additional digital marketing platforms (e.g., Google Analytics, Tableau, SQL). Familiarity with A / B testing methodologies and tools.

Exposure to AI / ML-driven marketing analytics or automation solutions.

Mandatory Functional Skills

Excellent communication and presentation skills; able to clearly explain complex analytics to business and technical stakeholders.

Strong business acumen and customer-facing experience; able to work in agile, cross-functional, and geographically dispersed teams.

Proven ability to define and refine business KPIs, analyze conversion funnels, and recommend improvements to engagement and conversion.

Demonstrated thought leadership; proactively asks critical business questions (e.g., about audience segmentation, product value, channel performance, and customer experience barriers).

Strong troubleshooting, problem-solving, and critical thinking skills.

Experience working across multiple groups and teams, driving collaboration and alignment on strategic initiatives.

Experience with marketing for omnichannel or multi-device environments (web, app etc.).

Ability to provide strategic recommendations based on best practices from other leading retailers. Experience in leading or facilitating ideation and innovation workshops.

Track record of presenting thought-provoking ideas and driving adoption of new technologies or methodologies.

TCS Employee Benefits Summary

Discretionary Annual Incentive.

Comprehensive Medical Coverage : Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.

Family Support : Maternal & Parental Leaves.

Insurance Options : Auto & Home Insurance, Identity Theft Protection.

Convenience & Professional Growth : Commuter Benefits & Certification & Training Reimbursement.

Time Off : Vacation, Time Off, Sick Leave & Holidays.

Legal & Financial Assistance : Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.

Salary Range

$58,600 - $104,000 a year

Seniority Level

Associate

Employment Type

Full-time

Job Function

Analyst

Industries

IT Services, IT Consulting and Marketing Services

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