Lead Channel Marketing

Job Description :

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Overall Purpose : Design, develop and implement launch strategy and programs for Fleet and Asset Business products and services within the AT&T portfolio. These Fleet products and / or services that AT&T sells to small to large business and / or global business customers.

Key Roles and Responsibilities :

• Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan. Typically viewed as product marketing initiative owner throughout the life-cycle.
• Go to market planning and strategy : Conducts multi-year market planning and works with product managers on use case design to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share, and profitability objectives.
• Responsible for market research / PR & Analyst relations
• Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters to position, modify features and identify new uses for the product.
• Responsible for strategy, creation and on-going management of customer facing sales collateral, website and digital content, product / solution messaging, promotion collateral, internal content development.
• Identifies strategies and manages direct customer marketing campaigns and works with product managers, vendors, commercialization and additional stakeholders to execute promotions and programs to drive sales and revenue
• Provides strategic planning, identification, budget management and execution of conferences and events
• Provides continuing product surveillance and management of established product to attain financial objectives.
• Accountable for revenue attainment and profitability.
• Leads cross functional teams in presentation and resolution of marketing deliverables as needed.
• Provides readout to leadership level regarding products and plans as assigned.
• Acts as team lead as needed to provide leadership to less experienced professionals.
• Considered an expert within the discipline.

Experience : 5+ years

Education : Requires bachelor's degree

Supervisory : No

Our Lead Channel Marketing earns between $130,700 - $196,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

Joining our team comes with amazing perks and benefits :

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!

Ready to join our team? Apply today!

Weekly Hours : 40

Time Type : Regular

Location : Dallas, Texas

Salary Range :

$116,700.00 - $196,100.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.