Manager, Digital Marketing - Paid Media Products

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in nearly 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages over 1,000,000 units / beds globally, and has a robust institutional investment management platform comprised of nearly $78 billion of assets under management, including over $35 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The Manager, Digital Marketing - Paid Media Products leads and manages the planning, implementation, and execution of the US Property Management divisions overall strategy and direction related to non-search, paid media marketing products, including digital display advertising, social media advertising, OTT, and referral partner merchandising. The Manager, Digital Marketing - Paid Media Products selects, contracts with, and manages external marketing vendors, suppliers, and other external marketing resources to support the development and delivery of paid media marketing projects, and ensures compliance with standards for quality, timeliness, and service. The position relies heavily on marketing data analytics and reporting to measure the success of and performance on key performance indicators and metrics associated with paid media product types, such as impressions, clicks, clickthrough rate, cost-per-click, and cost per site visit, and partners and consults with external vendors to modify products, campaigns, and other tactics to maximize results. The Manager, Digital Marketing - Paid Media Products is responsible for defining and continually refining paid media product offerings, prioritizing process scale and driving cost efficiencies and stakeholder value, and introducing emerging products and best practices to improve quality, effectiveness, and efficiency.

JOB DESCRIPTION

Direct, lead, and manage the planning, implementation, and execution of the US Property Management divisions overall strategy, initiatives, and priorities related to non-search, paid media marketing products, including display advertising, social media advertising, OTT, and referral partner merchandising.

Select, contract with, and manage relationships with external marketing vendors, suppliers, and other external marketing resources to support non-search paid media marketing projects, campaigns, and other strategies, and manage the day-to-day operation and delivery of contracted paid media products and services to ensure compliance with Greystar standards for product quality, timeliness, and customer service.

Define and continually review and update the array of non-search paid media marketing product offerings to meet Company needs, and prioritize process scale and review cost efficiencies and stakeholder value to maximize the return on investment of paid search campaigns. Partner with and support marketing and cross-functional teams engaged in projects that enhance search marketing, paid media marketing, and other marketing service programs to deliver best-in-class products to key stakeholders.

Set, define, and implement standards and product type-appropriate key performance indicators for tracking, measuring, and evaluating results on non-search paid media marketing campaigns and strategies, and examine and analyze marketing data to monitor and report key trends and findings related to impressions, clicks, clickthrough rate, cost-per-click, and cost per site visit.

Access, analyze, and interpret marketing data and reporting packages to proactively recommend and develop new paid media marketing strategies, track and evaluate the success of existing strategies and tactics, identify opportunities for improving results, and partner with external paid media product vendors and service providers to modify product mix, campaigns, or tactics to maximize the return on investment and optimize performance.

Recruit, interview, hire, develop, and manage team members by following and complying with the Companys human resource policies, processes, and practices, and by demonstrating effective leadership behaviors that align with the Greystar values and philosophies around People and that foster and promote a positive, productive, and engaging work environment.

Maintain a current knowledge and awareness about advancements, improvements, and new technologies related to non-search paid media marketing products and strategies, act on opportunities to test or pilot new search products and practices, and lead projects and initiatives to drive efficiencies, contain costs, and elevate the effectiveness of the discipline.

Engage regularly with other Digital Marketing teams to ensure alignment around marketing strategies, coordinate on cross functional projects and initiatives, and implement process improvements and act on opportunities related to search programs and initiatives.

Knowledge, Skills, and Abilities Required

Bachelors degree or comparable experience in marketing, communications, advertising, general business, or a related field. 5-7+ years experience in a marketing leadership position, with a focus on developing and implementing non-search paid media marketing strategies and campaigns. Strong command of and certification in Google AdWords and Bing Ads is preferred and ideal for incumbents in this position.

Must have a solid knowledge of and experience in paid media strategy development and execution, including using Paid Social, OTT, and Programmatic. Hands-on experience with key industry tools, such as Facebook Ads Manager, Facebook Business Manager, YouTube, Google Search, Google Display Network, GTM, and Google Analytics is highly desired, and knowledge and experience in campaign tagging, Q / A, technical troubleshooting, CRO projects, and A / B testing is preferred.

Very strong process and project management skills and a proven track record in successfully managing teams that execute the tasks required for end-to-end marketing strategies and projects according to specified timelines, legal standards, and defined outcomes. Proficient in analyzing and interpreting marketing data related to digital marketing and search engine management and search engine optimization.

Skilled in organizing and managing personal and team productivity, meeting deadlines, and coping and managing through quickly changing priorities and environments. Demonstrated proficiency in solving problems, thinking strategically and creatively, and resolving conflicts is required.

Excellent written, oral, and interpersonal communication skills, with a strong customer-centric orientation. Solid ability to make creative and compelling presentations related to search engine strategy and search products to diverse audiences, including clients, investors, and other internal and external stakeholders.

Must be experienced in interacting with team members from multiple functional disciplines and different job levels, as well as building and maintaining productive relationships with external vendors and suppliers, and business leaders throughout the Company. Ability to work effectively with internal and external creative development teams and vendors to produce and deliver quality digital assets is critical.

Excellent leadership and people-management skills, with solid experience in acquiring and developing talent, building and managing teams comprised of diverse team members, and promoting a productive and energized work climate that encourages team member growth, engagement, and retention. Some experience in managing through performance issues and conflicts, and coaching and mentoring line level team members.

Skilled and comfortable in using digital and online software and apps to accomplish work, manage and organize time, and communicate, including the ability to use Microsoft products such as Word, Excel, PowerPoint, and TEAMS, email, and virtual meeting software.

Occasional travel within the US may be required to attend business meetings, training sessions, conferences, or other situations necessary to accomplish all or parts of the daily responsibilities of this position.

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The salary range for this position is $85,000 - $95,000

Additional Compensation

Corporate Positions : In addition to the base salary, this role may be eligible to participate in a quarterly or annual bonus program based on individual and company performance.

Onsite Property Positions : In addition to the base salary, this role may be eligible to participate in weekly, monthly, and / or quarterly bonus programs.

Robust Benefits Offered

Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.

Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.

For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.

6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).

401(k) with Company Match up to 6% of pay after 6 months of service.

Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).

Employee Assistance Program.

Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.

Charitable giving program and benefits.

• Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and / or local governing authority.

Greystar will consider for employment qualified applicants with arrest and conviction records.

ANTICIPATED CLOSING DATE

October 17, 2025

This date may be subject to change due to evolving business needs.

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