Marketing Strategy Lead, Consumer Bank-Vice President

Marketing Strategy Lead

The Consumer Bank Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet for the Consumer Bank.

As a Marketing Strategy Lead on the Acquisition Marketing team, you will manage acquisition marketing programs designed to drive new-to-deposit household growth profitably through campaigns across paid and owned channels.

Job Responsibilities :

• Craft well-structured strategic marketing plans using qualitative and quantitative data and producing measurable results
• Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute audience targeting, channel plans, and creative
• Work with analytics to understand performance, test results, and profitability; utilize data and analytics to drive marketing decisions and optimize performance
• Identify new capabilities to improve program performance and support launch of new initiatives and programs; assess performance and issues proactively and recommend enhancements
• Act as a thought leader, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization
• Present strategy and performance updates to senior leadership and cross-functional stakeholders
• Lead reporting including forecasting, performance, and test results

Required Qualifications, Capabilities and Skills :

Preferred Qualifications, Capabilities and Skills :