Marketing Content Specialist

Marketing Specialist

AMTRACO is a global holding company headquartered in Franksville, WI, that manages the shared services of HR, IT, and Finance for its operating units. The four distinct operating units owned by AMTRACO are :

EPSI a distribution company servicing the surface finishing industry with presence in all major global markets.

STM a manufacturer of pressure sensitive adhesive tapes

SBM a commercial real estate company that buys, develops, and leases commercial real estate.

Roles & Responsibilities :

• Graphic Design Support :
• Create and edit marketing materials, website graphics, social media visuals, and product images as needed.
• Ensure brand consistency across all creative assets.
• Website Management (SEMrush & CMS) :
• Manage and optimize five company websites using SEMrush for SEO, site audits, and keyword tracking.
• Implement website updates, including product listings, blog posts, and landing pages.
• Collaborate with internal teams or external developers for major site changes.
• Email Marketing & Funnels :
• Build, schedule, and manage email campaigns for two companies, ensuring proper audience segmentation and automation.
• Monitor and analyze campaign performance, making data-driven adjustments to improve engagement and conversion.
• Tradeshow Support (Infrequent) :
• Assist with event planning, booth setup logistics, and marketing collateral for tradeshows.
• Coordinate pre- and post-show marketing efforts, including lead follow-ups.
• Marketing Literature & Requests :
• Maintain an organized library of marketing collateral and fulfill literature requests for sales teams and customers.
• Amazon Daily Operations :
• Oversee daily tasks such as updating product listings, managing customer reviews, and monitoring inventory.
• Assist with Amazon advertising (PPC campaigns) and troubleshooting listing issues.
• Social Media Management :
• Plan and schedule content posts (1-2 times per week) across relevant social media platforms.
• Engage with followers, respond to inquiries, and monitor social media analytics for performance insights.
• Swag Merchandise Management :
• Source, order, and maintain inventory of company-branded merchandise for events, employee engagement, and promotional campaigns.
• Track usage and distribute swag items as needed for tradeshows, sales promotions, and corporate initiatives.
• Other duties as assigned.

Ideal Candidate Qualifications :

Company Benefits :