Director, Brand Media Job at Whoop, Inc. in Boston

Overview

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is hiring a Director of Brand Media to lead the development and execution of global media strategies that drive brand awareness and consideration across a diverse mix of traditional and digital channels. This role plays a critical part in elevating WHOOP's global presence, introducing the brand to new audiences, and ensuring our media investments reflect WHOOP’s innovation, ambition, and values.

Responsibilities

• Lead the strategy, planning, and execution of mid- and upper-funnel media campaigns globally, aligning media investments with WHOOP’s brand positioning and growth goals.
• Own media planning and buying across a mix of platforms including video, audio, out-of-home, sponsorships, and emerging formats, ensuring optimal reach, efficiency, and brand safety.
• Partner closely with Creative, Wholesale, Analytics, and Performance Marketing teams to deliver cohesive and integrated campaigns.
• Manage media agency and vendor relationships, negotiate contracts, and ensure accountability to performance and delivery standards.
• Define measurement frameworks and KPIs to assess brand health, media effectiveness, and campaign impact; conduct in-depth analysis to inform optimizations and future strategy.
• Oversee multi-million dollar global media budgets with strong forecasting and allocation practices to maximize ROI and support company OKRs.
• Scale media strategies across regions, adapting campaigns to local markets while maintaining brand consistency and cultural relevance.
• Stay ahead of media trends and emerging technologies to ensure WHOOP remains at the forefront of modern brand marketing.

Qualifications

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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