Performance Marketing Manager

A company is looking for a Performance Marketing Manager who will drive brand awareness into measurable growth.

Key Responsibilities

Own TOFU media channels, overseeing planning, execution, and optimization with agency partners

Develop measurement frameworks and ensure proper tracking mechanisms are implemented and QA'd

Serve as the primary contact for agency partners, managing plans and ensuring alignment with business goals

Required Qualifications

5-7+ years in performance or growth marketing with experience in paid media strategy

Proven ability to manage external agencies and ensure ROI accountability

Experience in developing cross-channel measurement plans

Proficiency in tracking and attribution tools (UTMs, GA4, call tracking)

Bonus : Experience in healthcare or compliance-sensitive industries